What We Do.
At Frank Strategy, we help businesses design how people think and feel about them, so they can attract and retain high value customers. We build strong brands that have loyal customers who advocate loudly, thus driving down the cost of acquisition, retention and referral. Our brands attract and retain the best staff, pay less for raw materials, charge more for their products and drive higher shareholder value.
Using brand research, our brand strategists help organizations understand what their customers think and feel about their company, themselves and the world at large. We then translate these insights into key messages, graphics, products, experiences, behaviours and beliefs that have high practical and symbolic value. The net result is a company that means something significant in the minds of consumers: A Brand.
“People don’t buy products and services. They buy the symbolic value of a product and the experience of a service. To persuade people to buy something, you need to design how they feel about it too.”