Developing a Brand Strategy
A brand strategy exercise should result in a simple brand model that unites the company and the consumer. It should be stimulating, relevant and incredibly compelling.
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A brand review shines a spotlight on your brand and helps you see it from the outside in - the way the rest of the world sees it. This impartial diagnosis helps identify and prioritize brand opportunities.
A Brand Strategist
This article was published by Marketing Magazine in January 2016. It's a question and answer article that offers candid insight into the dark and mysterious world of a brand strategist...