Branding is an ethereal and powerful force. Use this dark art to create business alchemy.

Branding Insights

We are living – and doing business in – an ever-changing environment that is at the mercy of such influences as the dynamic forces of commercial markets, consumer behaviours, marketing communications, category disruption, media displacement and fierce competition. Understanding how to apply branding principles in the midst of this constant flux has become an ongoing, real-time endeavour. With market caps heavily influenced by a company’s brand equity, it has become vital that we understand how to build an effective brand, and how to use branding services as professional business tools that deliver quantifiable results. Using our insight tools, we are able to decipher these complexities and produce strategies that work.
Creativity in Business – Be Disruptive

Creativity leads to competitive advantages. So how do you create the perfect conditions to encourage it?

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How early stage companies get branding wrong

While most young companies realize they need a brand, many overlook the basics or fail to build it when they need it most.

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Brand Insights Through Customer Research

A successful brand is the ultimate example of co-creation, with consumers playing a fundamental role in its generation and evolution.

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How do you stand out in a saturated market?

While competition is fierce in virtually every product category, there are still ways to stand out.

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Developing a Brand Strategy

A brand strategy exercise should result in a simple brand model that unites the company and the consumer. It should be stimulating, relevant and

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Why have a business when you can have a brand?

Brands consistently outperform businesses. They attract higher revenues, have lower costs of sale, attract the best talent...

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3 Great Ways to Ruin Your Brand

Brand faux pas are often disguised as great ideas. Given it can set you back years, it's worth knowing a little about how to seriously screw your

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Employer Branding

Not only are your employees consumers of your brand- they are also expected to be advocates for it. Making employees brand ambassadors is critical.

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A Brand Strategist

This article was published by Marketing Magazine in January 2016. It's a question and answer article that offers candid insight into the dark and

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Research Example

How does a company re-orient its brand to embrace new markets? Consumer research helped Marilynjean.com prepare for a US launch.

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