Developing a Brand Strategy
A brand strategy exercise should result in a simple brand model that unites the company and the consumer. It should be stimulating, relevant and incredibly compelling.
Seven Ways a Brand Can Help
A strong brand increases customer intimacy, advocacy, retention, and sales while lowering the cost of acquisition. You'll also attract the best staff and be invited to bigger and better parties.
Brands are living things. They ebb and flow in relation to the market conditions, customer perceptions, competitive actions, trends, and much more. Companies with strong brands learn to navigate these influences.