Author: glance

While competition is fierce in virtually every product category, there are still ways to stand out.

A brand strategy exercise should result in a simple brand model that unites the company and the consumer. It should be stimulating, relevant and

Brand faux pas are often disguised as great ideas. Given it can set you back years, it's worth knowing a little about how to seriously screw your

Not only are your employees consumers of your brand- they are also expected to be advocates for it. Making employees brand ambassadors is critical.

This article was published by Marketing Magazine in January 2016. It's a question and answer article that offers candid insight into the dark and

How does a company re-orient its brand to embrace new markets? Consumer research helped Marilynjean.com prepare for a US launch.

Great names will differentiate you, make an emotional connection with your audience, and help ignite the passions of your customers.

Purpose is often the conduit to achieving relevance in the mind of the consumer.

Essentially, your brand scratches a very specific itch that the competition is simply unable to reach.

A strong brand increases customer intimacy, advocacy, retention, and sales while lowering the cost of acquisition. You'll also attract the best