Developing a Brand Strategy
A brand strategy exercise should result in a simple brand model that unites the company and the consumer. It should be stimulating, relevant and incredibly compelling.
We helped Indochino conceive and develop their brand over a multi year engagement. They are now a leading global presence in online made-to-measure menswear, on track to be a multi-billion dollar company by 2020.
A brand plan is a piece of intellectual property that articulates your position, purpose, promise, values, tone and much more. It's a strategic business tool that creates competitive advantages.
A brand review shines a spotlight on your brand and helps you see it from the outside in - the way the rest of the world sees it. This impartial diagnosis helps identify and prioritize brand opportunities.