Roam Mobility became an MVNO (mobile virtual network operator) startup in partnership with T-Mobile in the US. They secured a contract offering Canadians heavily discounted talk, text and data while travelling in the US. We helped them by creating a brand with mass-market appeal, defining products and services to take to market, developing partnerships with high profile retailers like Allegiant Air, and creating media opportunities with paid and earned suppliers. The Roam brand idea centred on freedom. The liberty to travel without borders and be connected to the things you love back at home.