The PrevueHR team have a long history of excellence in pre-employment testing, spanning decades. More recently, they witnessed an exponential change in their market, which urged them to think about how to stay relevant. They used the brand process to reconnect with their pedigree and focus on helping people discover honest insights, so they have a better chance to fulfil their potential.
We rewrote the key messaging, the tagline, the brand proposition, and the brand strategy. We also created a new visual identity system around the brand idea and built collateral that helped them go to market as a category leader.