Ledcor approached us to help attract young professionals by creating relevance through a millennial brand. Working alongside their master brand and HR team, we created ‘GO BEYOND.’ Extensive research into the demographic uncovered valuable insights that enabled us to centre the brand around adventure, self-improvement, learning, and discovery.

We created the brand strategy, name, key messages, graphic identity system, promotional videos and website. The brand produced the highest performing sales force in their history.