A pharmaceutical company approached us when they were considering a new market approach. They recognised that the way people obtain medicine was in dire need of disruption. They also identified that there’s a way to help people that might not be able to afford the medicine they need. We used research techniques to help them determine a market position and then created a brand idea, a fully trademarked name, key messaging and a full brand identity. We’re currently working with BrillPill on their e-commerce platform and other aspects of the business.