Beedie Luminaries is a social-profit enterprise designed to help remove barriers to education and provide wrap-around support for promising students who are facing financial adversity. Students who are smart, but constrained by circumstance. Frank Strategy helped the organization from concept to launch, specifically: ideate and shape the program, name and tagline, key messaging, full graphic identity. We also created the website, promotional material, and assisted with the PR launch. The program grabbed national attention and doubled in size in just 12 months.