Brand Partnerships
Brand partnerships amplify reach, reduce costs, and unlock growth faster than going it alone.
Leverage your allies’ marketing spend and brand power to gain ground.
Brand partnerships that drive revenue.
Partnerships are a strategic way to extend reach, reduce marketing costs, and accelerate growth. By aligning with organizations that have complementary brands, cultures, and audiences, you can create highly cost-effective campaigns that deliver a significant share of voice to a targeted audience with minimal media waste.
When appropriately designed, brand partnerships also increase credibility, reinforce market position, and strengthen brand equity. At Frank, we see brand partnerships as a growth strategy.
We help Canadian businesses identify, structure, and activate alliances that directly support marketing, brand, and business objectives. Having been accountable for costs, margins, and growth ourselves, we focus on partnerships that deliver measurable outcomes.
Canadian Brand Partnerships
Our approach to partnerships in Canada is pragmatic and outcome-focused. We begin by researching to identify credible partners whose audiences, values, and market position align with yours. From there, we evaluate strategic fit, reputational risk, and commercial upside before shortlisting opportunities worth pursuing.
We then design partnership models that align with your business objectives. This might include co-branded campaigns to pool budgets and multiply reach, product collaborations that fuse equity into something new, or content partnerships that create credibility while extending organic reach. We also explore shared experiences like activations or events, cause-related partnerships that build cultural relevance, or data-sharing agreements that sharpen targeting.
Every initiative includes clear goals, performance metrics, and activation strategies so results can be tracked and optimised. The aim is straightforward: partnerships that function as acquisition channels and brand builders, not just sponsorships or goodwill gestures.
Brand Partnerships – Services
01
Campaign Ideation
02
Partnership Negotiation
03
Content Strategy
04
Media Planning
05
Brand Research
06
Data Collection
07
Graphic Design
08
Influencer Marketing
09
Reputation Audit
10
Campaign Activation
11
Branded Content
12
Brand Tracking
Brand partnerships aren’t sponsorships. They’re a growth strategy.
Brand Partnershipships
Yesa
We partnered with Yesa to build an enterprise grade employer brand & digital recruitment platform, transforming a door-to-door sales business into a high performance growth agency.
Spacetalk
As part of a wider turnaround, we rebranded Spacetalk and developed its digital marketing department. The Frank team led marketing and digital at the C-suite level, owning the online revenue target.
Other Brand Strategy Services
Brand Identity, Brand Positioning, Digital Marketing, Insights & Performance, Branded Content, Market Research, Key Messaging
Branded Partnerships for Growth
If your brand partner isn’t growing your business, they’re draining your budget.
If your business is ready to leverage partnerships as a growth lever, you’ll need an agency that knows how to identify the right opportunity, ideate the right campaign, and activate it. Contact us to explore what Canadian brand partnerships could do for you.
Brand Strategy Insights
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