Brand Identity Design
Create a brand that’s impossible to ignore.
A sharp graphic identity system gets you noticed, increases perceived value, reduces marketing cost, and attracts both talent and customers.
Highly Usable & Practical Graphic Idenity
Markets are saturated, and the attention economy is unforgiving. If your identity doesn’t cut through, it disappears into the noise. Brand Identity Design is the visual and verbal system that translates brand strategy into how your company looks, sounds, and behaves — helping customers instantly recognise you and understand your relevance.
At Frank Strategy, we design graphic identity systems that serve both brand and business: defining market position, addressing sector expectations, and satisfying customer desires. Because our Strategists have been entrepreneurs or business unit leaders, we know identity must also be highly usable and practical.
Done right, a strong identity system creates consistency across every channel, fuels marketing and recruitment, and makes your brand instantly recognisable, credible, and competitive.
Brand Identity – Working Documents
Graphic Identity System Design
We start with reality: category dynamics, competitor behaviours, and what actually earns attention in your space. Then we anchor design choices in your brand strategy, positioning, promise, and personality – so the identity system does a specific job.
From there, we craft an integrated visual and verbal language (marks, typography, colour, imagery, motion, voice and tone) that can scale across touchpoints and fuel campaigns, content, and product experiences, complete with playbooks so in-house teams and partners can execute consistently.
We calibrate for sector expectations (so you’re credible) while building distinctive assets (so you’re memorable). Finally, we connect the external brand to the internal experience, ensuring the system also strengthens recruitment, culture, and everyday behaviours, because employees must recognise the brand they work for. The outcome is a coherent identity that’s fit for operations, not just presentations.
Brand Identity Services Canada
01
Collateral Design
02
Competitor Benchmarking
03
Positioning
04
Brand Research
05
Copywriting
06
Creative Testing
07
Colour Theory
08
Motion Design
09
Persona Development
10
Ideation
11
Logo Design
12
Graphic Standards
People want to stand next to what looks good. Make sure it’s you.
Brand Identity Clients
Yesa
We partnered with Yesa to build an enterprise grade employer brand & digital recruitment platform, transforming a door-to-door sales business into a high performance growth agency.
Spacetalk
As part of a wider turnaround, we rebranded Spacetalk and developed its digital marketing department. The Frank team led marketing and digital at the C-suite level, owning the online revenue target.
Revelate
After a successful $20M Series A round, Ticksmith needed an agency that knew how to build a highly usable and digital friendly brand. Revelate was created to support their international expansion.
Western Forest
Developing organisational capability to move towards customer centricity requires a clear customer vision and strategy, effective CX leadership, ongoing curiosity, research, experience, design and management competencies that create the adaptability needed to meet fast-changing market demands.
Other Brand Strategy Services
Brand Research, Creative Strategy, Brand Ideas, Brand Positioning, Brand Architecture, Website Development, Branded Collateral
Canadian Brand Identity
Become more attractive to employees and customers.
Brand Identity can help your business secure market position, spark campaigns, build memorability, and create real human value for employees and customers – value they’ll reward you for. Contact us if you’d like to talk.
Brand Strategy Insights
8 Ways a Brand Can Take Your Business to the Next Level
A brand allows you to reach the right audience, entrench yourself in a marketplace, and ultimately rise above the other businesses fighting for the very same audience and customers that you are. Without a defined brand, your business won’t have what it takes to…
What’s in a name? How Brand names help businesses become more marketable.
Effective brand names are rarely born out of thin air, and for most, picking an appropriate name is not as simple as a whiteboard brainstorm. Rather, the process is steeped in analysis, research, ideation and testing. Before there is a name to trademark, test,…
What does a brand strategist do?
A brand strategist makes you more relevant to your customers. More relevance allows you to charge higher prices, attract the best employees, lower your marketing costs, achieve differentiation, and dominate your category. If you don’t have a brand strategy, you’re just a supplier.