Employer Branding Canada
Does your brand attract the best talent, reduce churn, and lower recruitment costs?
Canadian employer branding that attracts talent, energises culture, and reduces recruitment & payroll costs. High-performing teams don’t happen by accident.
Culture is a competitive advantage
Employer branding is the discipline of shaping how current and prospective employees perceive your organisation. It goes beyond recruitment advertising to define the culture, values, and employee experience that set you apart.
In a competitive market, strong employer brands in Canada lower hiring costs, increase retention, and make your company a magnet for high performers.
At Frank Strategy, we treat employer brand development as a business tool, not an HR accessory. We know what it means to run a business and be accountable for margins, so our work is always tied to measurable outcomes that benefit both culture and bottom line.
Positioning Strategy – Working Documents
Employer Branding For Canadian Businesses.
Our approach to employer branding in Canada is grounded in research and aligned with business realities. We start by listening through employee surveys, stakeholder interviews, and cultural audits to understand perceptions, values, and motivations. We benchmark these findings against competitors and industry standards to reveal strengths and gaps.
From there, we develop an employer value proposition (EVP) that defines why someone would join, stay, and thrive at your organisation. Just as important, we ensure that the internal brand employees experience connects seamlessly with the external brand customers experience. This connective tissue gives the combined brand a powerful boost in credibility and trust.
At Frank Strategy, every strategist has Fortune 500 experience, so we’ve built employer brands under pressure where talent is mission-critical. Unlike agencies that hand over a glossy EVP and walk away, we embed ourselves in your organisation to help implement and activate it. The goal is simple: attract and retain the right people while creating a culture that supports growth.
Canadian Employer Brand Services
01
Sentiment Analysis
02
Competitor Benchmarking
03
Positioning
04
Candidate Experience Design
05
Qualitative Research
06
Employee Engagement
07
Value Propositions
08
Recognition & Rewards
09
Quantitative Research
10
Social Listening
11
Recruitment Marketing
12
Metrics & Scorecards
People don’t just work for salaries. They work for meaning, culture, and reputation.
Employer Branding Clients
Yesa
Developing organisational capability to move towards customer centricity requires a clear customer vision and strategy, effective CX leadership, ongoing curiosity, research, experience, design and management competencies that create the adaptability needed to meet fast-changing market demands.
Revelate
Developing organisational capability to move towards customer centricity requires a clear customer vision and strategy, effective CX leadership, ongoing curiosity, research, experience, design and management competencies that create the adaptability needed to meet fast-changing market demands.
Other Brand Strategy Services
Brand Research, Insights & Performance, Brand Ideas, Brand Positioning, Persona & Voice, Website Development
Employer Branding for Canada
If your brand doesn’t attract the best talent, your competitors will.
Employer branding ensures your business competes not only for customers but also for talent. Done well, it lowers recruitment costs, improves retention, and strengthens culture. If you want your business to thrive long-term, contact us and invest in a brand that inspires your employees to come to work.
Brand Strategy Insights
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Balance efficiency and value of your brand portfolio through a consumer-centric.Text Goes HereInterbrand has been the world’s leading brand consultancy, for 50 years – having pioneered iconic work and forged many of the brand building tools that are now commonplace. We know that in…
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Balance efficiency and value of your brand portfolio through a consumer-centric. Text Goes Here Interbrand has been the world’s leading brand consultancy, for 50 years – having pioneered iconic work and forged many of the brand building tools that are now commonplace. We know…