Brand Research Canada
If you’re not listening to customers, you’re losing them.
Guide strategy with data-driven insights that strengthen your competitive advantage. Anything else is guesswork.
Put your customer at the centre of your strategy.
Brand research provides an understanding of how customers, employees, and stakeholders perceive your company. Use it to uncover the rational and emotional associations that drive purchase decisions, then create a brand around those insights.
At Frank Strategy, we provide highly usable brand research in Canada that owner-operated businesses can use to execute. We’ve been responsible for revenue, growth, and margins, so our focus is always on gathering insights that translate into tangible business improvements and shorten the path to revenue.
Done well, brand research becomes the foundation for smarter positioning, sharper messaging, and stronger brand strategies that deliver measurable business outcomes.
Brand Research Drives High Performance Marketing.
Our approach to brand research in Canada is candid, methodical, and practical. We begin with desk research to map market context, category trends, and competitor positioning. Desk research is an economical way of attaining a broad understanding of the situation.
From there, we employ a mix of qualitative and quantitative methods, including stakeholder interviews, customer and employee surveys, ethnographic studies, and third-party data analysis to reveal perceptions and behaviours that influence commercial activity. Insights are synthesised into actionable reports and visualised in tools such as culture decks and data maps, ensuring findings are clear and usable. Those findings are pressure-tested with the client before being included in exercises such as brand positioning, brand architecture, persona development, key messaging, branded content, and much more.
Unlike agencies that leave you with a glossy presentation, we embed ourselves in your business and help integrate the findings into your operations. Our brand researchers in Canada have senior, big-agency experience with Fortune 500 brands, and most have been entrepreneurs with successful exits or business unit owners in large research firms. This pedigree ensures the brand insights are intimately connected to your business.
Brand Researchers Canada.
01
Qualitative Research
02
Marcomms Audit
03
Desk Research
04
Insight Development
05
Data Interpretation
06
Gap Analysis
07
Survey Creation
08
Focus Groups
09
Competitor Audit
10
Quantitative Research
11
Data Aggregation
12
GTM Audits
Strong brands are built on a platform of truth. Brand research is truth.
Brand Research Clients
Revelate
Developing organisational capability to move towards customer centricity requires a clear customer vision and strategy, effective CX leadership, ongoing curiosity, research, experience, design and management competencies that create the adaptability needed to meet fast-changing market demands.
Mindful
Developing organisational capability to move towards customer centricity requires a clear customer vision and strategy, effective CX leadership, ongoing curiosity, research, experience, design and management competencies that create the adaptability needed to meet fast-changing market demands.
Other Brand Strategy Services
Brand Identity, Naming, Brand Architecture, Brand Positioning, Key Messaging, Website Development, Content Marketing
Brand Research Services
Grow faster. Use insights to make better brand & marketing decisions.
If you want to make smarter brand decisions, start with evidence. Brand research gives you the clarity and confidence to invest where it counts. Contact us to uncover the insights driving your next advantage.
Brand Research Insights
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Balance efficiency and value of your brand portfolio through a consumer-centric.Text Goes HereInterbrand has been the world’s leading brand consultancy, for 50 years – having pioneered iconic work and forged many of the brand building tools that are now commonplace. We know that in…
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Balance efficiency and value of your brand portfolio through a consumer-centric. Text Goes Here Interbrand has been the world’s leading brand consultancy, for 50 years – having pioneered iconic work and forged many of the brand building tools that are now commonplace. We know…