Brand Audit and Metrics
If you’re not measuring your brand, you’re not managing it.
Brand audit & metrics reveal what’s worth investing in, and how to align marketing activity with measurable business outcomes.
Understand & increase your brand’s value with a brand audit and metrics.
A brand audit is a structured evaluation of how your brand is perceived, how it performs, and how it delivers against business objectives. It examines consistency, competitive position, customer perception, and the effectiveness of current communications.
For Canadian SMBs, brand audits and metrics are practical business tools. They clarify what’s working, what’s wasting money, and where to focus effort.
By applying brand metrics and scorecards, we make the intangible tangible. The result is evidence-based direction that keeps your business relevant, competitive, and accountable for brand investment.
Brand Audit & Metrics for Canadian Business
Brand audits are data-driven and tied directly to commercial outcomes. We begin by mapping your current brand assets (visual identity, messaging, digital presence, customer touchpoints, social media…) and evaluating them against industry benchmarks and competitor activity. This includes desk research, customer and employee surveys, stakeholder interviews, and sentiment analysis.
From there, we develop a brand scorecard that tracks perception, consistency, equity, and effectiveness over time. The findings aren’t left in a slide deck; they’re workshopped with your team and linked to actionable steps across marketing, operations, and culture.
Every strategist at Frank has senior big-agency experience with Fortune 500 brands. We understand the discipline of measuring brand performance and have deep experience helping companies improve their results.
Brand Audit Canada
01
Scorecard development
02
Qualitative Research
03
Employee Engagement
04
Perception Mapping
05
Marcomms Audit
06
Quantitative Research
07
Value Tracking
08
Positioning
09
Sentiment Analysis
10
Competitor Benchmarking
11
Social Listening
12
Dashboarding
Your customers are talking all the time. If you’re not listening to them, your competitors will.
Brand Audit Clients
Yesa
We partnered with Yesa to build an enterprise grade employer brand & digital recruitment platform, transforming a door-to-door sales business into a high performance growth agency.
Western Forest
Developing organisational capability to move towards customer centricity requires a clear customer vision and strategy, effective CX leadership, ongoing curiosity, research, experience, design and management competencies that create the adaptability needed to meet fast-changing market demands.
Other Brand Strategy Services
Brand Identity, Brand Research, Fractional CBO, Digital Strategy, Brand Ideas, Brand Positioning, Brand Partnerships
Brand Audit & Metrics Services
Make sure your brand and marketing have a positive trajectory.
If you want to know whether your brand is working and how to improve it, the first step is measuring it. Contact us to explore how brand metrics could benefit you.
Brand Strategy Insights
8 Ways a Brand Can Take Your Business to the Next Level
A brand allows you to reach the right audience, entrench yourself in a marketplace, and ultimately rise above the other businesses fighting for the very same audience and customers that you are. Without a defined brand, your business won’t have what it takes to…
What’s in a name? How Brand names help businesses become more marketable.
Effective brand names are rarely born out of thin air, and for most, picking an appropriate name is not as simple as a whiteboard brainstorm. Rather, the process is steeped in analysis, research, ideation and testing. Before there is a name to trademark, test,…
What does a brand strategist do?
A brand strategist makes you more relevant to your customers. More relevance allows you to charge higher prices, attract the best employees, lower your marketing costs, achieve differentiation, and dominate your category. If you don’t have a brand strategy, you’re just a supplier.