Brand Architecture
Untangle the clutter. Organise your brands with a brand architecture.
Transform complex portfolios into clear, scalable systems that customers can actually understand.
BRAND ARCHITECTURE – GET YOUR HOUSE IN ORDER
Architect a strategic framework that defines how your company’s master brand, sub-brands, and products relate to one another. Its objective is to create a clear, organized, and consistent system that removes redundancy and clarifies the growth path.
For customers, it delivers clarity and consistency, which in turn translate into relevance and trust. A clear brand architecture makes it easier for prospects to understand your position and determine your value.
For businesses, it clarifies the ecosystem and articulates the interdependencies between entities. It enables smarter resource allocation, tighter operations and simplified portfolio management.
At Frank Strategy, we deliver architecture services for SMBs, aligning brand structure with business objectives to reduce overlap, sharpen focus, and increase competitive strength.
Brand Architecture – Working Documents
Brand Clarity.
We approach architecture as both a customer-facing and business-facing tool. We begin by auditing your current portfolio, mapping the master brand, sub-brands, and products to uncover duplication, ambiguity, or gaps. From there, we gather stakeholder and market insight to validate how customers perceive your brand family today and where confusion or friction arises.
With evidence in hand, we design the architecture model that best supports your business, whether it’s a masterbrand, an endorsed brand, or a house of brands. Each model is stress-tested against business realities, market positioning, growth plans, resource allocation, and customer journey to ensure the structure works in practice, not just in theory.
Our strategists bring Fortune 500 experience to Canadian SMBs, applying global rigour with local relevance. Unlike consultative agencies, we embed ourselves in your business to ensure your architecture reflects your reality and aligns closely with your objectives.
Brand Services Canada.
01
Research
02
Marketing Audit
03
Ideation
04
Naming
05
Data Interpretation
06
Positioning Analysis
07
Staff Engagement
08
Workshops
09
Competitor Audit
10
Exec Alignment
11
Product Mapping
12
Implications Review
If your brands overlap or confuse customers, your competitor will be the clear winner.
Brand Architecture Clients
Yesa
We partnered with Yesa to build an enterprise grade employer brand & digital recruitment platform, transforming a door-to-door sales business into a high performance growth agency.
Western Forest
Developing organisational capability to move towards customer centricity requires a clear customer vision and strategy, effective CX leadership, ongoing curiosity, research, experience, design and management competencies that create the adaptability needed to meet fast-changing market demands.
Other Brand Strategy Services
Brand Identity, Naming, Brand Positioning, Website Development, Market Research, Key Messaging
Brand Architect Services
Create an ecosystem of brands that interlock to elevate value.
If you want to make your business clearer, stronger, and easier to scale, a well-structured architecture is where to start. Contact us to bring order, focus, and growth to your brand.
Brand Insights
8 Ways a Brand Can Take Your Business to the Next Level
A brand allows you to reach the right audience, entrench yourself in a marketplace, and ultimately rise above the other businesses fighting for the very same audience and customers that you are. Without a defined brand, your business won’t have what it takes to…
What’s in a name? How Brand names help businesses become more marketable.
Effective brand names are rarely born out of thin air, and for most, picking an appropriate name is not as simple as a whiteboard brainstorm. Rather, the process is steeped in analysis, research, ideation and testing. Before there is a name to trademark, test,…
What does a brand strategist do?
A brand strategist makes you more relevant to your customers. More relevance allows you to charge higher prices, attract the best employees, lower your marketing costs, achieve differentiation, and dominate your category. If you don’t have a brand strategy, you’re just a supplier.