Fractional Brand Officer
Fortune 500 brand expertise for Canadian businesses seeking growth.
A Fractional Brand Officer manages your brand like an asset on the balance sheet, raising valuation while driving performance improvements across departments.
Build a brand that supports your business
A Fractional Brand Officer is a senior brand strategist who joins your leadership team part-time to provide brand direction and accountability. This service gives Canadian SMBs the strategic brand expertise usually reserved for Fortune 500 companies, without the cost of a full-time executive.
A Fractional Brand Officer aligns brand strategy with business goals, oversees marketing execution, and ensures the brand resonates with both customers and employees.
At Frank Strategy, we treat this role as a business growth function, not a creative indulgence, providing leadership that helps companies compete, differentiate, and generate measurable returns.
Brand & Marketing Management
Our approach to the Fractional Brand Officer role is pragmatic and integrated. We begin by embedding ourselves in your leadership team to understand business goals, financial objectives, and cultural dynamics. From there, we define a brand strategy that connects directly to growth and competitiveness, ensuring consistency across customer experiences and employee culture.
The Fractional Brand Officer oversees execution, whether through managing agencies, aligning marketing campaigns, developing brand metrics, or building internal brand alignment. Unlike external consultants who produce reports and leave, we take responsibility for results. Every strategist at Frank has big-agency experience with Fortune 500 companies, meaning we’ve led under pressure and delivered with high visibility.
For Canadian businesses, a Fractional Brand Officer ensures brand strategy, marketing, and culture are not afterthoughts, but structured business levers. The result: measurable improvements in relevance, retention, and revenue.
Brand Stewardship Services
01
Performance Management
02
Competitor Benchmarking
03
Agency Procurement
04
Executive Alignment
05
Qual & Quant Research
06
Employee Engagement
07
Sentiment analysis
08
Metrics
09
Strategic Planning
10
Forecasting / Budgeting
11
Recruitment Marketing
12
Creative Oversight
Every company has a brand. Smart ones have someone in charge of it.
Brand Management Clients
Yesa
We partnered with Yesa to build a top tier employer brand & digital recruitment platform, transforming a door-to-door sales business into a epoch shattering growth agency that attracts high performing Gen Z talent.
Spacetalk
Frank Strategy rebranded Spacetalk and rebuilt its digital marketing function into a high-performance department. The team led marketing and digital at the C-suite level and owned the online revenue target throughout the company’s turnaround phase.
Other Brand Strategy Services
Brand Research, Insights & Performance, Brand Ideas, Brand Positioning, Brand Architecture, Brand Partnerships
Brand Stewardship Services Canada
Build a brand that grows revenue, inspires culture, and ignites marketing.
Done well, a Fractional Brand Officer manages your brand like an asset on the balance sheet, raising valuation while driving performance improvements across departments. Contact us to explore how strategic brand management could strengthen your business.
Brand Stewardship Insights
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Balance efficiency and value of your brand portfolio through a consumer-centric.Text Goes HereInterbrand has been the world’s leading brand consultancy, for 50 years – having pioneered iconic work and forged many of the brand building tools that are now commonplace. We know that in…
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