Brand Positioning Services
Brand Positioning. Put your brand where customers pay more attention – and pay more money.
Brand positioning is how ordinary businesses become category leaders. Win customers, loyalty, and margin by owning a clear place in the market.
Brand Positioned to Win.
Brand positioning is about defining the mental space your business occupies in the minds of customers, and ensuring that space is distinct, defensible, and valuable.
It’s not about slogans or spin; it’s about how your business competes and why people should choose you.
At Frank Strategy, we provide positioning services for Canadian SMBs who need measurable results. We know what it’s like to be responsible for revenue and market share because we’ve run businesses ourselves.
Our work is always anchored to business objectives—helping you earn loyalty, command margin, and compete effectively, even against larger, better-funded players.
Positioning Strategy – Working Documents
Positioning for Advantage.
We begin with qualitative and quantitative research and market analysis to understand how customers, employees, and competitors perceive your business. From there, we analyze the data to identify the market position your brand can own: a space that is both desirable to customers and difficult for competitors to replicate.
Unlike agencies that skim the surface, we embed ourselves in your business to validate findings against real-world realities: sales data, customer behaviour, and operational capacity. We use frameworks such as archetyping to shape your brand position and ensure it resonates with both external audiences and internal culture.
Every strategist at Frank Strategy has senior-level experience at major agencies with Fortune 500 and Fortune 100 brands. We bring that pedigree to Canadian SMBs, combining global rigour with local relevance. The result is a position that drives growth, loyalty, and pricing power.
Brand Positioning Canada
01
Research
02
Marcomms Audit
03
Ideation
04
Persona & Voice
05
Data Interpretation
06
Gap Analysis
07
Staff Engagement
08
Key Comms
09
Competitor Audit
10
Exec Alignment
11
Archetyping
12
Implication Audit
If you don’t decide your brand’s position, your competitors will happily decide it for you.
Brand Positioning Clients
Yesa
We partnered with Yesa to build an enterprise grade employer brand & digital recruitment platform, transforming a door-to-door sales business into a high performance growth agency.
Spacetalk
As part of a wider turnaround, we rebranded Spacetalk and developed its digital marketing department. The Frank team led marketing and digital at the C-suite level, owning the online revenue target.
Other Brand Strategy Services
Brand Identity, Naming, Brand Architecture, Market Research, Key Messaging
Brand Positioning Services
Positioning turns your business from ‘just another option’ into an essential choice.
If you want to make your business more competitive and relevant, clear positioning is the most practical place to begin. Contact us to get started on a better position for your company.
Brand Positioning Insights
A Brand Strategist.
This article first appeared in Marketing Magazine in 2016. Our Founder, Chris Neary, offers insight into the role of a Brand Strategist in a competitive marketplace.
What does a brand strategist do?
A brand strategist makes you more relevant to your customers. More relevance allows you to charge higher prices, attract the best employees, lower your marketing costs, achieve differentiation, and dominate your category. If you don’t have a brand strategy, you’re just a supplier.