Fractional Brand Officer
Fortune 500 expertise for Canadian businesses seeking a Fractional Brand Officer.
Manage your brand like an asset on the balance sheet, raising valuation while driving performance improvements across departments.
Build a brand that supports your business
A Chief Brand Officer is a senior brand strategist who joins your leadership team part-time to provide brand direction and accountability. This service gives Canadian SMBs the strategic brand expertise usually reserved for Fortune 500 companies, without the cost of a full-time executive.
A CBO aligns brand strategy with business goals, oversees marketing execution, and ensures the brand resonates with both customers and employees.
At Frank Strategy, we treat this role as a business growth function, not a creative indulgence, providing leadership that helps companies compete, differentiate, and generate measurable returns.
Brand & Marketing Management
Our approach to the Brand Officer role is pragmatic and integrated. We begin by embedding ourselves in your leadership team to understand business goals, financial objectives, and cultural dynamics. From there, we define a brand strategy that connects directly to growth and competitiveness, ensuring consistency across customer experiences and employee culture.
The Brand Officer oversees execution, whether through managing agencies, aligning marketing campaigns, developing brand metrics, or building internal brand alignment. Unlike external consultants who produce reports and leave, we take responsibility for results. Every strategist at Frank has big-agency experience with Fortune 500 companies, meaning we’ve led under pressure and delivered with high visibility.
For Canadian businesses, a Brand Officer ensures brand strategy, marketing, and culture are not afterthoughts, but structured business levers. The result: measurable improvements in relevance, retention, and revenue.
Fractional Brand Officer Services
01
Performance Management
02
Competitor Benchmarking
03
Agency Procurement
04
Executive Alignment
05
Qual & Quant Research
06
Employee Engagement
07
Sentiment analysis
08
Metrics
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Strategic Planning
10
Forecasting / Budgeting
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Recruitment Marketing
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Creative Oversight
Every company has a brand. Smart ones have someone in charge of it.
Fractional Brand Officer Clients
Yesa
We partnered with Yesa to build an enterprise grade employer brand & digital recruitment platform, transforming a door-to-door sales business into a high performance growth agency.
Spacetalk
As part of a wider turnaround, we rebranded Spacetalk and developed its digital marketing department. The Frank team led marketing and digital at the C-suite level, owning the online revenue target.
Other Brand Strategy Services
Brand Research, Insights & Performance, Brand Ideas, Brand Positioning, Brand Architecture, Brand Partnerships
Brand Stewardship Services Canada
Build a brand that grows revenue, inspires culture, and ignites marketing.
Manage your brand like an asset on the balance sheet, raising valuation while driving performance improvements across departments. Contact us to explore how strategic brand management could strengthen your business.
Brand Stewardship Insights
8 Ways a Brand Can Take Your Business to the Next Level
A brand allows you to reach the right audience, entrench yourself in a marketplace, and ultimately rise above the other businesses fighting for the very same audience and customers that you are. Without a defined brand, your business won’t have what it takes to…
What does a brand strategist do?
A brand strategist makes you more relevant to your customers. More relevance allows you to charge higher prices, attract the best employees, lower your marketing costs, achieve differentiation, and dominate your category. If you don’t have a brand strategy, you’re just a supplier.