Brand Insights
A business without a brand is just a supplier.
Discover how brand, creative, and digital strategy get you noticed, drive growth, sharpen competitiveness, and build lasting relevance. Welcome to Frank Strategy brand insights. Get involved in the dialogue here.
Branding has a different role at every stage of the business lifecycle. Put your money where it matters most.
Excluding exceptions like turnarounds or mergers, most businesses move through four stages: Startup, Growth, Maturity, Revival. Like any other business lever, branding contributes differently at each stage of that evolution. A smart brand investment for a company in Growth won’t deliver the same ROI…
8 Ways a Brand Can Take Your Business to the Next Level
A brand allows you to reach the right audience, entrench yourself in a marketplace, and ultimately rise above the other businesses fighting for the very same audience and customers that you are. Without a defined brand, your business won’t have what it takes to…
What’s in a name? How Brand names help businesses become more marketable.
Effective brand names are rarely born out of thin air, and for most, picking an appropriate name is not as simple as a whiteboard brainstorm. Rather, the process is steeped in analysis, research, ideation and testing. Before there is a name to trademark, test,…
What does a brand strategist do?
A brand strategist makes you more relevant to your customers. More relevance allows you to charge higher prices, attract the best employees, lower your marketing costs, achieve differentiation, and dominate your category. If you don’t have a brand strategy, you’re just a supplier.
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