Spacetalk Family Safety
Evolving a publicly listed tech company into a trusted family safety brand.
When Spacetalk’s board assembled a new leadership team to drive a turnaround, Chris Neary joined as Chief of Marketing and Digital. Over the course of 18 months, the brand was repositioned around family safety, supported by an evolving ecosystem of digital products and significant growth in e-commerce revenue.
Services Applied
01
CMO
02
Brand Strategy
03
Creative Identity
04
Digital Strategy
05
Social Strategy
06
GTM
07
Media Planning
08
Creative Services
09
Product Launches
10
Team Build
11
Market Research
12
E-Commerce
Spacetalk Branding – Working Documents
Performance & Growth
Frank Strategy rebuilt Spacetalk’s digital marketing into a performance-driven department, taking ownership of online revenue targets.
All creative, media buying, and optimisation were managed in-house, with an integrated approach spanning above-the-line, direct response, PR, social, and influencer strategies—delivering speed, cohesion, efficiency, and impact.
$12.1M
ARR is up 25% since 2023
50%
Gross margin increase
54%
Increase in subscribers
Through safety, the Spacetalk brand provides families with freedom to live life’s adventure without limits.
Chris Neary, CMO & Head of Digital
During Frank Strategy’s engagement with Spacetalk, the scope expanded beyond B2C markets for the kids’ smartwatch. The team helped build a broader ecosystem of products and digital services, launching a seniors’ smartwatch with healthcare monitoring, creating a Spacetalk-branded MVNO, developing a new location-tracking app, and strengthening the company’s B2B legacy business in schools.
Since early 2023, Spacetalk has delivered a strong financial turnaround.
Annual recurring revenue grew 25% to $12.1M, total revenue rose 12% to $19.6M, and gross margin improved to 50%.
Operating costs fell 11%, EBITDA losses were cut by more than half, and subscriber growth surged 54%, strengthening high-margin recurring revenue.
19.6M
Total Revenue
Performance marketing transformed Spacetalk’s consumer digital sales, growing from 17% to over 40% of total revenue. This delivered 20% annual growth in a declining retail category.
