Lance Cummings
“Simply engineering a good product or service isn’t good enough anymore. To get ahead, you have to engineer how people feel about it too.”
BUILDING BRAND WITH EXPERIENCE
Lance is a digital media specialist with 25 years of experience and postgraduate training in Graphic Design, Photography, and Internet Technologies. He brings a rare blend of design sensibility and programming expertise—an essential combination in today’s complex digital landscape.
He is known for crafting immersive, interactive, and responsive websites that perform seamlessly across devices and screen sizes. Always at the forefront of new technologies, Lance is dedicated to delivering cutting-edge digital experiences that enable brands to connect with their audiences in meaningful ways.
A visual problem solver at heart, his career began in England, designing books and traditional print media for design houses and publishers before transitioning into digital. Creativity, craftsmanship, and a drive to push boundaries define his work.
When not immersed in code or behind the lens of his camera, Lance devotes his time to family life and exploring the outdoors.
Yesa
We partnered with Yesa to build an enterprise grade employer brand & digital recruitment platform, transforming a door-to-door sales business into a high performance growth agency.
Spacetalk
As part of a wider turnaround, we rebranded Spacetalk and developed its digital marketing department. The Frank team led marketing and digital at the C-suite level, owning the online revenue target.
Brand Strategy Insights
Branding has a different role at every stage of the business lifecycle. Put your money where it matters most.
Excluding exceptions like turnarounds or mergers, most businesses move through four stages: Startup, Growth, Maturity, Revival. Like any other business lever, branding contributes differently at each stage of that evolution. A smart brand investment for a company in Growth won’t deliver the same ROI for one in Startup or Decline. Working with a brand agency…
8 Ways a Brand Can Take Your Business to the Next Level
A brand allows you to reach the right audience, entrench yourself in a marketplace, and ultimately rise above the other businesses fighting for the very same audience and customers that you are. Without a defined brand, your business won’t have what it takes to capture that audience and customers, meaning your growth and success will…
What’s in a name? How Brand names help businesses become more marketable.
Effective brand names are rarely born out of thin air, and for most, picking an appropriate name is not as simple as a whiteboard brainstorm. Rather, the process is steeped in analysis, research, ideation and testing. Before there is a name to trademark, test, and create a tagline for, there are three vital steps to…