Brand Strategy Vancouver
We help businesses evolve into category defining brands.
Your agency partner should be driving tangible business gains and making you more competitive.
Brands consistently outperform businesses.
Simply engineering a good product or service isn’t good enough anymore. To persuade people to buy something, you need to design how they feel about it, too.
That’s the job of branding—and it’s the new battleground for business. If you’re not actively building a brand, you’re losing relevance and becoming obsolete.
Branding is nebulous, but we’re not. We’ve codified it and delivered it consistently across multiple verticals to start-ups, scale-ups, turnarounds, mergers, incumbent corporations, and more.
We understand our role is to help the business achieve tangible outcomes: hitting sales and revenue targets, increasing order value, attracting new prospects, opening new markets, converting at higher rates, and making your business more competitive.
Brand, creative, and digital are powerful business tools. When connected to the business strategy and applied with discipline, they drive business performance and unlock shareholder value.
Strategy Services
Our approach is grounded in research. We engage directly with our clients’ customers and prospects to uncover usable insights and combine this with both qualitative and quantitative market research. These insights ensure that every recommendation is highly strategic, well-considered, and aligned to the business goals.
Frank Strategy Clients
Beedie Group, Indochino, True Mechanical, Western Forest, Spacetalk, Yesa Sales, Manifest, Wesgroup, ThirdSpace, Revelate, Epicure, Virgin Mobile, DUER, Telus, BC Government, City of Fredericton, VFS, Ledcor, Uniglobe, Saputo, Yokohama, Orchard Mobile
Frank Strategy Studio
Brand / Creative / Digital
01
Brand Strategy
02
Brand Identity
03
Website Development
04
Market Positioning
05
Company Naming
06
Market Research
07
Content Strategy
08
Creative Services
09
Video Production
10
Ideation
11
Brand Metrics
12
Digital Marketing
Global Team
Frank consists of seasoned professionals with a proven pedigree. Pragmatic & results-driven with a strong track record of performance.
Chris Neary
Chris Neary is the brand strategist behind Telus’s iconic animal campaign, one of Canada’s longest-running brand platforms. He has led work for global household names and brings big-agency expertise to the SMB market.
David Wylie
David Wylie brings over three decades of experience in design, advertising, and brand management, including senior roles at McCann and BBDO. His work has earned international recognition for its impact and creativity.
Mark Allen
Mark is a brand and experience strategist with global agency and independent experience. His expertise spans brand, innovation, activation, research, and creative ideation—blending rigor with creativity to deliver impactful work.
Majid Khoury
A market researcher with deep expertise in qualitative and quantitative methods, specializing in brand measurement and experienced with a range of brand health models and measurement tools.
David Walmsley
David Walmsley is a seasoned social media strategist with two decades of experience helping brands across industries captivate audiences, build value, and integrate social into broader business strategies.
Amy Spencer
Amy Turner is a copywriter and marketing operations specialist who helps brands stay consistent, crafting clear, engaging content and campaigns that connect strategy to execution across channels.
Kyle Vucko
Over the course of his career, Kyle has reinvented industries from the ground up, built and pivoted world-class teams, and successfully scaled companies from $0 to $100M+.
Trevor Brady
Trevor Brady’s work can been seen in GQ, Men’s Health, Flare, Wallpaper and many more. His award winning commercial photography has underpinned a number of household brands.
Ian Gilbert
Ian Gilbert is a veteran sales strategist with over 30 years’ experience building high-performance teams, scaling startups, and leading companies to exceed revenue goals through pragmatic leadership and disciplined execution.
Lance Cummings
Lance is a digital specialist with 20 years’ experience blending design and programming to create immersive, responsive websites that connect brands with audiences through seamless, cutting-edge digital experiences.
Bryan Mitten
Bryan Mitten is a recognised leader in media and digital strategy with over two decades of experience planning, buying, and implementing campaigns across traditional and digital channels.
Talia Cohen
Talia Cohen is a digital creative and art director recognized for bridging business strategy and design, crafting memorable brand experiences, and leading award-winning work for global clients including Lululemon.
Brand Strategy Insights
Branding’s scope is different at each stage of the business lifecycle. Invest wisely in strategies that deliver the greatest value for your stage.
Excluding exceptions like turnarounds or mergers, most businesses move through four stages: Startup, Growth, Maturity, Revival. Like any other business lever, branding contributes differently at each stage of that evolution. A smart brand investment for a company in Growth won’t deliver the same ROI…
Qui perspiciatis est aut voluptatibus dolore esse
Balance efficiency and value of your brand portfolio through a consumer-centric.Text Goes HereInterbrand has been the world’s leading brand consultancy, for 50 years – having pioneered iconic work and forged many of the brand building tools that are now commonplace. We know that in…
Illo facilis consectetur repellendus impedit
Quo et.
Consequuntur rerum sunt eaque
Balance efficiency and value of your brand portfolio through a consumer-centric. Text Goes Here Interbrand has been the world’s leading brand consultancy, for 50 years – having pioneered iconic work and forged many of the brand building tools that are now commonplace. We know…