Kyle Vucko
“Behind every great brand is someone who made the machine work. Operational discipline is creative freedom in disguise.”
Fractional Executive
Kyle Vucko is a seasoned operator and entrepreneur best known as co-founder of Indochino, the made-to-measure menswear brand that redefined omni-commerce in apparel. With deep experience in business operations, Kyle has scaled teams, systems, and storefronts across North America while maintaining exceptional standards of design and customer experience.
He later served as Chief Operating Officer at Epicure, a direct-to-consumer food brand, where he oversaw operations, supply chain, and fulfillment—strengthening systems and scaling the business across Canada and the U.S.
Over the course of his career, Kyle has reinvented industries from the ground up, built and pivoted world-class teams, and successfully scaled companies to $100M+. Today, he partners with founders, CEOs, and leadership teams to maximise growth and build organisations capable of lasting success.
Kyle works with clients in several capacities:
- Executive Coach — developing leaders and organisations to achieve their full potential.
- Fractional Executive — optimising and scaling departments for efficiency and impact.
- Strategist — accelerating growth, sharpening focus, or leading turnarounds.
- Speaker — inspiring and developing teams with actionable insights.
At Frank Strategy, Kyle works directly with clients to integrate the brand into the core of their business while also uncovering new opportunities to add value across operations, teams, and growth.
Yesa
We partnered with Yesa to build an enterprise grade employer brand & digital recruitment platform, transforming a door-to-door sales business into a high performance growth agency.
Spacetalk
As part of a wider turnaround, we rebranded Spacetalk and developed its digital marketing department. The Frank team led marketing and digital at the C-suite level, owning the online revenue target.
Brand Strategy Insights
Branding has a different role at every stage of the business lifecycle. Put your money where it matters most.
Excluding exceptions like turnarounds or mergers, most businesses move through four stages: Startup, Growth, Maturity, Revival. Like any other business lever, branding contributes differently at each stage of that evolution. A smart brand investment for a company in Growth won’t deliver the same ROI for one in Startup or Decline. Working with a brand agency…
8 Ways a Brand Can Take Your Business to the Next Level
A brand allows you to reach the right audience, entrench yourself in a marketplace, and ultimately rise above the other businesses fighting for the very same audience and customers that you are. Without a defined brand, your business won’t have what it takes to capture that audience and customers, meaning your growth and success will…
What’s in a name? How Brand names help businesses become more marketable.
Effective brand names are rarely born out of thin air, and for most, picking an appropriate name is not as simple as a whiteboard brainstorm. Rather, the process is steeped in analysis, research, ideation and testing. Before there is a name to trademark, test, and create a tagline for, there are three vital steps to…