Kyle Vucko
“Behind every great brand is someone who made the machine work. Operational discipline is creative freedom in disguise.”
Fractional Executive
Kyle Vucko is a seasoned operator and entrepreneur best known as co-founder of Indochino, the made-to-measure menswear brand that redefined omni-commerce in apparel. With deep experience in business operations, Kyle has scaled teams, systems, and storefronts across North America while maintaining exceptional standards of design and customer experience.
He later served as Chief Operating Officer at Epicure, a direct-to-consumer food brand, where he oversaw operations, supply chain, and fulfillment—strengthening systems and scaling the business across Canada and the U.S.
Over the course of his career, Kyle has reinvented industries from the ground up, built and pivoted world-class teams, and successfully scaled companies to $100M+. Today, he partners with founders, CEOs, and leadership teams to maximise growth and build organisations capable of lasting success.
Kyle works with clients in several capacities:
- Executive Coach — developing leaders and organisations to achieve their full potential.
- Fractional Executive — optimising and scaling departments for efficiency and impact.
- Strategist — accelerating growth, sharpening focus, or leading turnarounds.
- Speaker — inspiring and developing teams with actionable insights.
At Frank Strategy, Kyle works directly with clients to integrate the brand into the core of their business while also uncovering new opportunities to add value across operations, teams, and growth.
Yesa
Developing organisational capability to move towards customer centricity requires a clear customer vision and strategy, effective CX leadership, ongoing curiosity, research, experience, design and management competencies that create the adaptability needed to meet fast-changing market demands.
Spacetalk
Frank Strategy rebranded Spacetalk and rebuilt its digital marketing function into a high-performance department. The team led marketing and digital at the C-suite level and owned the online revenue target throughout the company’s turnaround phase.
Brand Strategy Insights
Branding’s scope is different at each stage of the business lifecycle. Invest wisely in strategies that deliver the greatest value for your stage.
Excluding exceptions like turnarounds or mergers, most businesses move through four stages: Startup, Growth, Maturity, Revival. Like any other business lever, branding contributes differently at each stage of that evolution. A smart brand investment for a company in Growth won’t deliver the same ROI for one in Startup or Decline. Working with a brand agency…
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Balance efficiency and value of your brand portfolio through a consumer-centric.Text Goes HereInterbrand has been the world’s leading brand consultancy, for 50 years – having pioneered iconic work and forged many of the brand building tools that are now commonplace. We know that in an age of abundant choice and speed of innovation, customers’ expectations…
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