Brand Insights
A business without a brand is just a supplier.
Discover how brand, creative, and digital strategy get you noticed, drive growth, sharpen competitiveness, and build lasting relevance. Welcome to Frank Strategy brand insights. Get involved in the dialogue here.
Branding has a different role at every stage of the business lifecycle. Put your money where it matters most.
Excluding exceptions like turnarounds or mergers, most businesses move through four stages: Startup, Growth, Maturity, Revival. Like any other business lever, branding contributes differently at each stage of that evolution. A smart brand investment for a company in Growth won’t deliver the same ROI…
What’s the matter with young men?
In this article we uncover the main issues for young men, mostly in developed countries. This research is being conducted in support of our partnership with the Canadian Mens Health Foundation.
A Brand Strategist.
This article first appeared in Marketing Magazine in 2016. Our Founder, Chris Neary, offers insight into the role of a Brand Strategist in a competitive marketplace.
The Top Ten Ways a Brand Benefits Your Business
There’s a significant difference between a business and a brand. Brands consistently outperform businesses across all metrics. If your business lacks a brand, you’re just a supplier.
Company & Brand Naming – How to name a company.
Effective brand names are rarely born out of thin air, and for most, picking an appropriate name is not as simple as a whiteboard brainstorm. Rather, the process is steeped in analysis, research, ideation and testing. Before there is a name to trademark, test,…
What does a brand strategist do?
A brand strategist makes you more relevant to your customers. More relevance allows you to charge higher prices, attract the best employees, lower your marketing costs, achieve differentiation, and dominate your category. If you don’t have a brand strategy, you’re just a supplier.
A Guide to Hiring a Brand Strategy Agency or Consultant
Hiring a brand strategy agency or consultant is not a marketing decision. It is a business decision. The outcome shapes how you compete, which customers you serve, how you price, how you grow, and what your employee culture feels like.
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