Persona & Voice Development
If everyone writes like you, you do not have a voice.
Brands with clear personas and consistent voices earn trust faster and convert at higher rates, without spending more.
Get Some Personality. Character Converts.
Investing in persona and voice development brings clarity, consistency, and emotional resonance to your communication. It builds trust, differentiation, and long-term customer engagement, reducing marketing waste for good.
Consistency builds recognition, clarity prevents confusion, and a relatable tone helps customers feel understood. When people see themselves in your story, they stay longer and care (spend) more.
A distinct voice is your shortcut to standing out. It earns trust, signals credibility, and makes your brand memorable in a sea of sameness.
Persona & Voice – Working Documents
Persona and Voice Development Services
We build persona and voice from research and strategy, not slogans. Every decision stems from the brand archetype, ensuring the company’s personality and positioning stay in sync. Without that alignment, brands sound confused, saying one thing in their strategy deck and another in the market.
We dig deep into psychographics, not just demographics. We want to know how people see themselves, what they value, what irritates them, and what they aspire to. Understanding how your audiences think about themselves and the world helps us create a character they’ll actually relate to.
Once defined, we apply persona and voice across every channel where your brand speaks: social media content, email marketing, recruitment campaigns, people and culture initiatives, advertising, influencer partnerships, and brand collateral. It’s the connective tissue that ensures every touchpoint consistently builds brand and influences conversion.
Brand Persona and Voice Canada
01
Copywriting
02
Creative Testing
03
Branded Content
04
Competitor Benchmarking
05
Ideation
06
Workshops
07
Brand Strategy
08
Employee Engagement
09
Market Research
10
Collateral Design
11
Quantitative Research
12
Social Listening
Give your brand a voice people trust, and let credibility do the selling.
Brand Strategy Clients
Spacetalk
Frank Strategy rebranded Spacetalk and rebuilt its digital marketing function into a high-performance department. The team led marketing and digital at the C-suite level and owned the online revenue target throughout the company’s turnaround phase.
Western Forest
Developing organisational capability to move towards customer centricity requires a clear customer vision and strategy, effective CX leadership, ongoing curiosity, research, experience, design and management competencies that create the adaptability needed to meet fast-changing market demands.
Other Creative Strategy Services
Branded Content, Branded Collateral, Key Messaging, Company Naming, Brand Strategy, Brand Architecture
Brand Character Development
Find your character before your competitors do.
Done well, persona and voice development reduces marketing spend, shortens sales cycles, and improves retention. If you want practical guidance that links audience insight to conversion rates, we should talk.
Brand Strategy Insights
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