Amy Spencer
“Today’s most valuable brands are built on content. If you are not creating content, you’re not building a brand.”
Content Strategist & Creator
Amy Spencer brings more than 20 years of marketing expertise, blending strategy with hands on creative execution. She has shaped campaigns across health, technology, and real estate, always focussed on making complex ideas clear and actionable. She has led brand and demand programmes, launched new products, and built content systems that support sales, service, and leadership teams.
Amy specializes in bridging the gap between big-picture strategy and the everyday deliverables that keep audiences engaged, including social content, email campaigns, creative materials, and website copy. She plans editorial calendars, aligns content with customer journeys, and works with design, UX, and digital teams to keep every asset on brand and easy to use. Her work often begins with content audits and audience research, identifying gaps and rebuilding the content mix around commercial goals.
As a content strategist she combines strong writing with a disciplined use of data, tracking performance and refining messaging so each campaign works harder than the last. She is as comfortable in leadership workshops as she is deep in a content management system, helping busy teams show up consistently without carrying all the writing themselves. Her philosophy is simple, clarity builds trust, and consistency builds brands.
Services
Branded Content, Key Messaging, Branded Collateral, Persona & Voice, Market Research, Content Marketing
Yesa
We partnered with Yesa to build a top tier employer brand & digital recruitment platform, transforming a door-to-door sales business into a epoch shattering growth agency that attracts high performing Gen Z talent.
Spacetalk
Frank Strategy rebranded Spacetalk and rebuilt its digital marketing function into a high-performance department. The team led marketing and digital at the C-suite level and owned the online revenue target throughout the company’s turnaround phase.
Brand Strategy Insights
Branding plays a different role at every stage of a business. Put your money into the work that matters most for where you are now.
Excluding exceptions like turnarounds or mergers, most businesses move through four stages: Startup, Growth, Maturity, Revival. Like any other business lever, branding contributes differently at each stage of that evolution. A smart brand investment for a company in Growth won’t deliver the same ROI for one in Startup or Decline. Working with a brand agency…
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Balance efficiency and value of your brand portfolio through a consumer-centric.Text Goes HereInterbrand has been the world’s leading brand consultancy, for 50 years – having pioneered iconic work and forged many of the brand building tools that are now commonplace. We know that in an age of abundant choice and speed of innovation, customers’ expectations…
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