Amy Spencer
“Simply engineering a good product or service isn’t good enough anymore. To get ahead, you have to engineer how people feel about it too.”
Content Strategist & Creator
Amy Spencer brings more than 20 years of marketing expertise, blending strategy with hands-on creative execution. She has shaped campaigns across industries as diverse as health, technology, and real estate, always focused on making complex ideas clear and actionable.
Amy specialises in bridging the gap between big-picture strategy and the everyday deliverables that keep audiences engaged: social content, email campaigns, creative materials, and website copy. She works as a true partner in her clients’ teams, ensuring that messaging is both consistent and effective.
Her philosophy is simple: clarity builds trust, and consistency builds brands.
Services
Branded Content, Key Messaging, Branded Collateral, Persona & Voice, Market Research, Content Marketing
Yesa
Developing organisational capability to move towards customer centricity requires a clear customer vision and strategy, effective CX leadership, ongoing curiosity, research, experience, design and management competencies that create the adaptability needed to meet fast-changing market demands.
Spacetalk
Frank Strategy rebranded Spacetalk and rebuilt its digital marketing function into a high-performance department. The team led marketing and digital at the C-suite level and owned the online revenue target throughout the company’s turnaround phase.
Brand Strategy Insights
Branding’s scope is different at each stage of the business lifecycle. Invest wisely in strategies that deliver the greatest value for your stage.
Excluding exceptions like turnarounds or mergers, most businesses move through four stages: Startup, Growth, Maturity, Revival. Like any other business lever, branding contributes differently at each stage of that evolution. A smart brand investment for a company in Growth won’t deliver the same ROI for one in Startup or Decline. Working with a brand agency…
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Balance efficiency and value of your brand portfolio through a consumer-centric.Text Goes HereInterbrand has been the world’s leading brand consultancy, for 50 years – having pioneered iconic work and forged many of the brand building tools that are now commonplace. We know that in an age of abundant choice and speed of innovation, customers’ expectations…
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