Mark Allen
“Simply engineering a good product or service isn’t good enough anymore. To get ahead, you have to engineer how people feel about it too.”
Brand & Experience
Mark is a seasoned brand and experience strategist with a proven track record across global agencies and independent ventures. With specialisms spanning brand, innovation, and experience strategy, as well as brand activation, research, and creative ideation, he brings both rigor and creativity to every project.
Straight-talking, collaborative, and commercially minded, Mark has led strategy for some of the world’s best-known brands—including LEGO, Adidas, Mandarin Oriental, Haleon, and John Lewis—as well as disruptive SMEs and startups. His work spans repositioning luxury hospitality brands, building Gen-Z media platforms, and designing connected commerce strategies.
Mark combines a storyteller’s instinct with a strategist’s discipline. He knows how to connect research-driven insights to brand narratives that resonate with customers, inspire teams, and deliver measurable business results.
Brand Strategy Insights
Branding’s scope is different at each stage of the business lifecycle. Invest wisely in strategies that deliver the greatest value for your stage.
Excluding exceptions like turnarounds or mergers, most businesses move through four stages: Startup, Growth, Maturity, Revival. Like any other business lever, branding contributes differently at each stage of that evolution. A smart brand investment for a company in Growth won’t deliver the same ROI for one in Startup or Decline. Working with a brand agency…
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Balance efficiency and value of your brand portfolio through a consumer-centric.Text Goes HereInterbrand has been the world’s leading brand consultancy, for 50 years – having pioneered iconic work and forged many of the brand building tools that are now commonplace. We know that in an age of abundant choice and speed of innovation, customers’ expectations…
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