Ian Gilbert
“Simply engineering a good product or service isn’t good enough anymore. To get ahead, you have to engineer how people feel about it too.”
Fractional Executive Services
Ian Gilbert is a sales strategist with over 30 years of experience building high-performance sales teams. Originally from Wales, he began his career in Europe with Reed Elsevier, HP, Parametric Technology, and Cable & Wireless, developing a reputation for pragmatic sales leadership and relentless execution.
In 2001, Ian moved to Canada to join Telus, where he helped refine the company’s business sales strategy and operational execution—laying the foundation for a sales organisation that remains formidable today. In 2004, he founded Third Core Venture Expansion Partners, guiding startups and growth-stage companies to exceed their revenue goals. Over three decades, Ian has advised more than 250 firms, worked in-depth with 75, driven revenue to 147% of client targets, and helped nine companies reach acquisition or IPO.
Ian has also held senior leadership roles, including Chief Revenue Officer at Agreement Express and CEO of Revelate Technologies. In addition, he has served as an advisor with Sector 75 and as a mentor at INcubes, two of Canada’s leading technology incubators.
Known for his straightforward approach, Ian is passionate about developing people and teams, and firmly believes that strong operational execution is what separates ambitious companies from truly successful ones.
Yesa
We partnered with Yesa to build an enterprise grade employer brand & digital recruitment platform, transforming a door-to-door sales business into a high performance growth agency.
Spacetalk
As part of a wider turnaround, we rebranded Spacetalk and developed its digital marketing department. The Frank team led marketing and digital at the C-suite level, owning the online revenue target.
Brand Strategy Insights
Branding has a different role at every stage of the business lifecycle. Put your money where it matters most.
Excluding exceptions like turnarounds or mergers, most businesses move through four stages: Startup, Growth, Maturity, Revival. Like any other business lever, branding contributes differently at each stage of that evolution. A smart brand investment for a company in Growth won’t deliver the same ROI for one in Startup or Decline. Working with a brand agency…
8 Ways a Brand Can Take Your Business to the Next Level
A brand allows you to reach the right audience, entrench yourself in a marketplace, and ultimately rise above the other businesses fighting for the very same audience and customers that you are. Without a defined brand, your business won’t have what it takes to capture that audience and customers, meaning your growth and success will…
What’s in a name? How Brand names help businesses become more marketable.
Effective brand names are rarely born out of thin air, and for most, picking an appropriate name is not as simple as a whiteboard brainstorm. Rather, the process is steeped in analysis, research, ideation and testing. Before there is a name to trademark, test, and create a tagline for, there are three vital steps to…