Insights & Performance

Remove marketing guesswork, connect spend to revenue.

Connect your martech, AI and analytics into one truth, guiding CMOs toward measurable, compounding, predictable growth.

Optimize spend. Improve decision making. Create predictability.

Insights and performance at Frank exist to do one thing: remove guesswork. Data already surrounds your business, but very little of it tells you what to do next. We collect, clean and interpret that data so you can see precisely where spend is working, where it is wasted, and which combinations of channel, message and creative actually convert. The result is a clearer line between budget and revenue, sharper targeting, and campaigns that improve over time, rather than plateau.

Our insights team can work with the martech stack you already use, from analytics and ad platforms to CRM and ecommerce, layering AI on top to find patterns that humans miss and to test far more scenarios than a typical team could manage. We use those insights to help marketing teams fine-tune messaging, offers, and creative, while also giving owners and leadership a view of performance that supports broader business decisions.

Metrics and Performance

For CMOs, our work creates predictable growth patterns that can be scaled deliberately, with clear KPIs and forward looking models that show what happens when you invest here rather than there. Seasoned strategists use predictive analytics to guide bigger moves, from market entry and pricing, to product focus and investment priorities. Insights and performance at Frank are built to serve the brand, the demand, and the execs responsible for the whole business.

Data Insights and Analytics

Influencer Marketing

Social Marketing

Content Strategy

SEO Research

Key messaging

Article Writing

Copywriting

Brand Partnerships

Content Creation

Video Production

Photography

Campaigns

Scrub

We start by fixing measurement.

That means auditing your analytics, tags and martech stack, cleaning out bad data, patching gaps and getting every key event tracked correctly. No dashboards, no strategy, until the foundation is accurate. Economic insights start with reliable numbers, not clever visualisation layered on top of guesswork.

Plan

Next we define what matters commercially.

Together we define the KPIs that actually move your business, revenue, ROAS, cost per acquisition, funnel performance, retention and lifetime value. We strip away vanity metrics, align on a handful of critical measures, and tie every report and recommendation back to those numbers.

Connect

Then we connect the pipes.

We integrate data from analytics, ad platforms, CRM, ecommerce and, where relevant, offline systems into a single view. One source of truth, fewer arguments about whose numbers are right, and a reporting setup that is lean, maintainable and fully transparent.

Build

From there we design dashboards that normal people can use.

Clear views for executives, marketers and channel specialists, built to answer specific questions quickly. No clutter, no endless filters, just concise snapshots of performance with the ability to drill down. Every chart has a reason to exist, or it goes.

Interpret

Then we stare at the data and look for patterns.

Once the plumbing and dashboards are in place, we focus on generating insight. Our team combines experience, AI tools and statistical methods to find patterns, diagnose issues and surface opportunities. We present prioritised recommendations, what to stop, start and scale, and we quantify the likely impact before you move budget.

Optimize

Optimisation is continuous, not quarterly theatre.

We support ongoing testing across channels, messaging, creative and experience, running experiments that are small enough to be safe and big enough to be meaningful. Results feed straight back into the dashboards, so you see the effect of changes in close to real time.

Train

If you can’t measure it, you can’t improve it.

Finally, we make your teams self sufficient. We document the setup, train people to use the dashboards, and create simple playbooks for recurring decisions. No black box, no dependency on a single analyst, just a transparent, high utility insights system that marketing, finance and leadership can all trust and operate.

It’s not strategy if you don’t show the numbers behind it.

Insight & Performance Clients

Spacetalk

Frank Strategy rebranded Spacetalk and rebuilt its digital marketing function into a high-performance department. The team led marketing and digital at the C-suite level and owned the online revenue target throughout the company’s turnaround phase.
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True Mechanical

Developing organisational capability to move towards customer centricity requires a clear customer vision and strategy, effective CX leadership, ongoing curiosity, research, experience, design and management competencies that create the adaptability needed to meet fast-changing market demands.
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Other Digital Strategy Services

Brand Identity, Persona&Voice, Digital Marketing, Website Development, Key Messaging, Branded Content