Digital Marketing
Digital marketing is a critical lever for business growth.
Highly targeted ads, real-time optimization, and scalable media give you the power to drive awareness, create demand, and convert to revenue.
Digital marketing drives measurable lift.
Our approach to digital marketing is plain spoken and accountable. We start by auditing your current digital footprint, your website performance, channels, content, paid activity, and data. Then we look at customers, how they search, what they compare, where they hesitate, and what finally makes them act. That tells us what influence we can use to attract and convert.
From there, we design a joined-up plan. Search, content, paid media, email, and landing experiences are orchestrated so they feel like one brand, one brain. Creative is rooted in your brand strategy, so you do not look like every other ad in the feed. Media decisions are driven by evidence, not guesswork. We build in clear measurement, dashboards, and experiments, so we can see what works, stop what does not, and scale what does.
Everyone at Frank has operated at a senior level on large brands, including Fortune-level and FTSE-level clients. We bring that rigour into environments where every dollar matters. Built for Canadian SMBs that need agency-level capability without the agency circus
Digital Marketing Strategy
We put strategy first and tactics second, choosing every channel to serve a clear commercial objective. Brand and performance are treated as one system, so you look better and sell more at the same time. Built for Canadian SMBs that want agency-level capability without the agency overhead, you work only with senior talent who have led national and global accounts, backed by clear reporting so you always know what you are paying for and what it is delivering.
Search & Content
Be easy to find and show up where it counts.
We make you easier to find. That means technical SEO so search engines can crawl and trust you, content that answers real questions and signals expertise, and on-site journeys that turn visitors into enquiries and sales. Content marketing is treated as the new form of advertising, not just blogging for the sake of it.
Paid Media Campaigns
We create high-performing digital advertising campaigns.
We plan and manage paid search, paid social, and display so that every dollar has a clear job. Targeting, bids, creative, and landing pages are continuously tested and refined. You get fewer random clicks and more qualified prospects, with a clear view of cost per lead, cost per sale, and overall return.
Conversion & UX
Clean up your digital properties to increase conversion rates.
There is no point paying for traffic if your digital experience cannot convert it. We review and improve landing flows, forms, navigation, messaging hierarchy, and trust signals. Small adjustments often create outsized gains, especially in considered B2B and high-value B2C categories.
Automation & Nurture
Build relationships and nurture prospects down the funnel.
Most prospects are not ready to buy on day one. We design email journeys and automation that keep you present without being a nuisance. The goal is simple: maintain relevance, handle objections, and make it easy to act when the timing is right.
Data & Reporting
Use metrics to guide your decisions.
We put proper measurement in place, from analytics and attribution through to simple dashboards your leadership team will actually read. Testing is built into the work, not bolted on. Over time, your digital marketing becomes more efficient because every experiment teaches us something valuable.
Digital Marketing Tactics
01
Influencer Marketing
02
Social Marketing
03
Content Strategy
04
Media Planning
05
Key messaging
06
Article Writing
07
Copywriting
08
Brand Partnerships
09
Content Creation
10
Video Production
11
Photography
12
Ideation
97% of Fortune 500 companies run always-on digital campaigns as a core part of their marketing mix.
Digital Marketing Clients
Spacetalk
Frank Strategy rebranded Spacetalk and rebuilt its digital marketing function into a high-performance department. The team led marketing and digital at the C-suite level and owned the online revenue target throughout the company’s turnaround phase.
True Mechanical
Developing organisational capability to move towards customer centricity requires a clear customer vision and strategy, effective CX leadership, ongoing curiosity, research, experience, design and management competencies that create the adaptability needed to meet fast-changing market demands.
Other Digital Strategy Services
Brand Identity, Persona&Voice, Content Marketing, Insights & Performance, Key Messaging, Branded Content, Website Development
Brand & Digital Marketing – For Growth
Low media waste, instant feedback, and scalable results, digital marketing does the hard work for you.
We use a practical, high-utility process, led by senior strategists who have worked on blue-chip brands. We are strategy first, tactics second, building campaigns that exist to deliver a return, not just activity. Everything we do is measured and accountable, so you can see precisely what digital is doing for your business. Let’s talk.
Brand + Creative + Digital Insights
Qui perspiciatis est aut voluptatibus dolore esse
Balance efficiency and value of your brand portfolio through a consumer-centric.Text Goes HereInterbrand has been the world’s leading brand consultancy, for 50 years – having pioneered iconic work and forged many of the brand building tools that are now commonplace. We know that in…
Illo facilis consectetur repellendus impedit
Quo et.
Consequuntur rerum sunt eaque
Balance efficiency and value of your brand portfolio through a consumer-centric. Text Goes Here Interbrand has been the world’s leading brand consultancy, for 50 years – having pioneered iconic work and forged many of the brand building tools that are now commonplace. We know…