Will Burton
‘If you’ve got nothing interesting to say, don’t be surprised when nobody listens.’
BRAND AND CONTENT STRATEGY THAT TURNS HEADS
Will is a British-Canadian strategist who knows a good story when he sees one. With over a decade in journalism, PR, advertising and brand strategy, he’s made a career of finding fresh angles and turning complicated subjects into compelling communications.
He started out as a journalist in the UK, writing for regional and national publications before moving into PR and communications for organisations including Westminster City Council, Battersea Dogs & Cats Home and NEST.
His knack for finding the story behind the story eventually led him into advertising, where he worked with leading London agencies on global brands including Toyota, Nescafé and Johnnie Walker. He’s also worked in-house for a British television network, giving him a perspective that spans media, brands and the people they’re trying to reach.
Beyond the day job, Will champions young men’s mental health, organizing an annual charity walk since 2020 to support suicide prevention organizations.
He’s also a committed sports fan, considerably better at watching than playing. His love of football and cricket has taken him around the world, while his Canadian roots have inspired a more ambitious pursuit: learning to skate as an adult, with the ultimate goal of putting a puck into an empty net. One day.
Services
Brand Strategy, Creative Strategy, Brand Architecture, Brand Positioning, Content Strategy, Branded Content
Feature Projects
Yesa
We partnered with Yesa to build an enterprise grade employer brand & digital recruitment platform, transforming a door-to-door sales business into a high performance growth agency.
Spacetalk
As part of a wider turnaround, we rebranded Spacetalk and developed its digital marketing department. The Frank team led marketing and digital at the C-suite level, owning the online revenue target.
Brand Strategy Insights
Branding has a different role at every stage of the business lifecycle. Put your money where it matters most.
Excluding exceptions like turnarounds or mergers, most businesses move through four stages: Startup, Growth, Maturity, Revival. Like any other business lever, branding contributes differently at each stage of that evolution. A smart brand investment for…
What’s the matter with young men?
In this article we uncover the main issues for young men, mostly in developed countries. This research is being conducted in support of our partnership with the Canadian Mens Health Foundation.
A Brand Strategist.
This article first appeared in Marketing Magazine in 2016. Our Founder, Chris Neary, offers insight into the role of a Brand Strategist in a competitive marketplace.
The Top Ten Ways a Brand Benefits Your Business
There’s a significant difference between a business and a brand. Brands consistently outperform businesses across all metrics. If your business lacks a brand, you’re just a supplier.