Majid Khoury
“The closer we get to how people actually think, the less you need to bribe them with discounts.”
CUSTOMER INSIGHTS AT WORK
A market researcher and expert in brand measurement, working with various brand health models and measurement tools.
Majid Khoury has spent almost three decades working exclusively in the area of advertising and brand research. Majid began his career in the mid-80s at Tandemar Research (now Ipsos ASI) in Montreal and Toronto. Tandemar Research was the first specialised advertising research in Canada, and Majid was their first employee.
Majid moved to Vancouver in 1992 as Vice President for Farrell Research. In 1996, Majid started his own advertising research boutique, Market Explorers. The company was a success in the local market and was sold to Ipsos ASI 9 years later. At Ipsos, Majid played the role of Senior Vice President responsible for Ipsos’ advertising and brand research across Western North America, working with major local and global brands.
Majid holds an MBA with specialisation in marketing from Concordia University and a Certificate in Advertising from the University of Montreal. Majid is a big supporter of local organisations and is currently volunteering his research expertise to three not-for-profit organisations.
Yesa
We partnered with Yesa to build an enterprise grade employer brand & digital recruitment platform, transforming a door-to-door sales business into a high performance growth agency.
Spacetalk
As part of a wider turnaround, we rebranded Spacetalk and developed its digital marketing department. The Frank team led marketing and digital at the C-suite level, owning the online revenue target.
Brand Strategy Insights
Branding has a different role at every stage of the business lifecycle. Put your money where it matters most.
Excluding exceptions like turnarounds or mergers, most businesses move through four stages: Startup, Growth, Maturity, Revival. Like any other business lever, branding contributes differently at each stage of that evolution. A smart brand investment for a company in Growth won’t deliver the same ROI for one in Startup or Decline. Working with a brand agency…
8 Ways a Brand Can Take Your Business to the Next Level
A brand allows you to reach the right audience, entrench yourself in a marketplace, and ultimately rise above the other businesses fighting for the very same audience and customers that you are. Without a defined brand, your business won’t have what it takes to capture that audience and customers, meaning your growth and success will…
What’s in a name? How Brand names help businesses become more marketable.
Effective brand names are rarely born out of thin air, and for most, picking an appropriate name is not as simple as a whiteboard brainstorm. Rather, the process is steeped in analysis, research, ideation and testing. Before there is a name to trademark, test, and create a tagline for, there are three vital steps to…