David Wylie
“Get the brand right and everything costs less, converts better, and competes rather unfairly.”
Brand. Strategy. Creative.
David Wylie brings over three decades of expertise in design, advertising, and brand management. His career began in the mid-1980s as Associate Creative Director at Palmer Jarvis Edmonton, where he worked on global brands such as McDonald’s and Westin Hotels and discovered the long-term value of strong brand stewardship.
In 1990, he co-founded Wylie Roberts Communications in Calgary, building an impressive client roster that included Shell Oil, Telus, Fording Coal, CNCP Telecommunications, and Canada Safeway.
After selling the firm to BBDO, David became Associate Creative Director before moving to Vancouver in 1997 to serve as VP Creative Director for Western Canada at MacLaren McCann. There, he led brand strategy for General Motors, Cathay Pacific Airways, Western Canada Lotteries, BC Women’s Hospital, and Engage Energy—helping the office triple its business in just three years.
Since then, David has worked with prominent clients including Intracorp, Bosa Properties, The Saliant Group, Mosaic Homes, Vancouver Recital Society, BC Chamber of Commerce, and Jove Pictures.
Brand Strategy Insights
Branding has a different role at every stage of the business lifecycle. Put your money where it matters most.
Excluding exceptions like turnarounds or mergers, most businesses move through four stages: Startup, Growth, Maturity, Revival. Like any other business lever, branding contributes differently at each stage of that evolution. A smart brand investment for a company in Growth won’t deliver the same ROI for one in Startup or Decline. Working with a brand agency…
What’s the matter with young men?
In this article we uncover the main issues for young men, mostly in developed countries. This research is being conducted in support of our partnership with the Canadian Mens Health Foundation.
A Brand Strategist.
This article first appeared in Marketing Magazine in 2016. Our Founder, Chris Neary, offers insight into the role of a Brand Strategist in a competitive marketplace.
The Top Ten Ways a Brand Benefits Your Business
There’s a significant difference between a business and a brand. Brands consistently outperform businesses across all metrics. If your business lacks a brand, you’re just a supplier.