Mark Allen
“I make your brand, not your price, the reason customers choose you.”
Brand & Experience
Mark is a seasoned brand and experience strategist with a proven track record across global agencies and independent ventures. With specialisms spanning brand, innovation, and experience strategy, as well as brand activation, research, and creative ideation, he brings both rigour and creativity to every project.
Straight-talking, collaborative, and commercially minded, Mark has led strategy for some of the world’s best-known brands, including LEGO, Adidas, Mandarin Oriental, Haleon, and John Lewis, as well as disruptive SMEs and startups. His work spans repositioning luxury hospitality brands, building Gen-Z media platforms, and designing connected commerce strategies.
Mark combines a storyteller’s instinct with a strategist’s discipline. He knows how to connect research-driven insights to brand narratives that resonate with customers, inspire teams, and deliver measurable business results.
Brand Strategy Insights
Branding has a different role at every stage of the business lifecycle. Put your money where it matters most.
Excluding exceptions like turnarounds or mergers, most businesses move through four stages: Startup, Growth, Maturity, Revival. Like any other business lever, branding contributes differently at each stage of that evolution. A smart brand investment for a company in Growth won’t deliver the same ROI for one in Startup or Decline. Working with a brand agency…
A Brand Strategist.
This article first appeared in Marketing Magazine in 2016. Our Founder, Chris Neary, offers insight into the role of a Brand Strategist in a competitive marketplace.
The Top Ten Ways a Brand Benefits Your Business
There’s a significant difference between a business and a brand. Brands consistently outperform businesses across all metrics. If your business lacks a brand, you’re just a supplier.