Vancouver Brand Strategy
A business without a brand is just a supplier.
Brand Strategists
Turn your business into a brand that customers and employees can’t resist.
Brand strategy that transforms ordinary businesses into resilient brands, delivering measurable competitive advantages across customers, culture, and bottom-line performance.
Unless it delivers quantifiable lift, it’s decoration. We provide brand strategy for businesses that need to see measurable impact. Everyone at Frank has been responsible for revenue by being an entrepreneur or a business unit owner.
Unlike arm’s-length consultative agencies, we insert ourselves directly into your business, helping you attract higher-value customers, command premium pricing, and become more competitive.
$42B
Our client’s total market capitalization
Vancouver Branding Services
Brand Partner Agency – Vancouver
01
Persona & Voice
02
Culture Design
03
Brand Training
04
Content Marketing
05
Archetyping
06
Brand Scorecard
07
Brand Workshops
08
Social Strategy
09
Competitive Audit
10
Executive Alignment
11
Staff Engagement
12
Company Naming
Vancouver Brand Strategy Projects
Yesa
Developing organisational capability to move towards customer centricity requires a clear customer vision and strategy, effective CX leadership, ongoing curiosity, research, experience, design and management competencies that create the adaptability needed to meet fast-changing market demands.
Spacetalk
Frank Strategy rebranded Spacetalk and rebuilt its digital marketing function into a high-performance department. The team led marketing and digital at the C-suite level and owned the online revenue target throughout the company’s turnaround phase.
Branding Agency Vancouver
Consumers will consistently spend up to 20% more with brands they trust.
Our approach to brand strategy is pragmatic and rooted in business realities. We start with customer-focused qualitative and quantitative research to uncover perceptions, category trends, and competitor strategies.
Together, we define the market position your brand can own, clarifying what sets you apart and why it matters. Inspired by the rigour of firms like Interbrand and FutureBrand, but designed for Canadian SMBs, we create strategies aligned with growth, revenue, and relevance.
Every strategist at Frank Strategy brings senior big-agency experience on Fortune 500 brands. We’ve operated under pressure, with high visibility, and delivered measurable results. You get big-agency expertise paired with the intimacy and focus of a partner inside your business. Our Vancouver brand strategists don’t just advise; we execute.
Frank Brand Strategy Process
Research & Insights
Strategy requires research.
We start with desk research to build a fundamental understanding of the business, category, and market dynamics. This is followed by qualitative and quantitative research with stakeholders to surface perceptions, challenges, and opportunities. Where deeper interrogation is needed, we expand into targeted secondary research to clarify and validate findings. The result is a synthesis of insights captured in formal reports, data visualisations, and a culture deck. These outputs are then workshopped with the client to align understanding and ensure we’re solving the right problem before moving forward.
Clarification & Positioning
Research only matters if it leads to clarity.
At this stage, we evaluate the data with the project team, weighting insights, validating them against client experience, and distilling key epiphanies that will shape the direction. We collaborate with the client to define both the current and desired brand position, while introducing brand archetyping as a framework to strengthen and support the intended position. The outcome is a clear strategic stance that balances evidence with ambition and establishes the foundation for creative development.
Brand Ideation
Strategy meets imagination.
We apply the alchemy of creative and business thinking to generate brand ideas that move the company toward its desired position while addressing the insights uncovered in research. Typically, three distinct creative territories are developed, each accompanied by early messaging concepts, identity moodboards, archetype exploration, tone of voice options, and market implications. These directions are pressure-tested in workshops with the client and held accountable to the brief—ensuring the ideas address the true nature of the challenge and open up tangible competitive opportunities.
Brand Modeling
Your brand manual.
With direction chosen, we crystallise the brand into a structured framework: the Brand Model. This manifesto-like document codifies the brand’s intellectual property, articulating what the company does, who it serves, why it exists, how it is uniquely positioned to succeed, and the values and personality that define it. The Brand Model becomes a practical tool—informing everything from naming and graphic identity to communications planning, PR, hiring, marketing campaigns, and media investment. It ensures that every touchpoint, internal and external, builds meaningfully on the same strategic foundation.
Frank Strategy Clients
Beedie Group, Indochino, Revelate, True Mechanical, Western Forest, Spacetalk, Wesgroup, Manifest, Epicure, Virgin Mobile, DUER, Telus, VFS, Ledcor, Uniglobe, Saputo, Yokohama,
Brand Strategy – Sample Working Documents
Branding Vancouver
Brands don’t compete on price or product; they compete on meaning and relevance.
Done right, brand strategy is a growth tool, not a marketing expense. It delivers measurable advantages across the business’s key performance indicators. If you’re serious about using brand to make your business more competitive, let’s talk.
Brand Strategy Insights
Branding’s scope is different at each stage of the business lifecycle. Invest wisely in strategies that deliver the greatest value for your stage.
Excluding exceptions like turnarounds or mergers, most businesses move through four stages: Startup, Growth, Maturity, Revival. Like any other business lever, branding contributes differently at each stage of that evolution. A smart brand investment for a company in Growth won’t deliver the same ROI…
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Balance efficiency and value of your brand portfolio through a consumer-centric.Text Goes HereInterbrand has been the world’s leading brand consultancy, for 50 years – having pioneered iconic work and forged many of the brand building tools that are now commonplace. We know that in…
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Balance efficiency and value of your brand portfolio through a consumer-centric. Text Goes Here Interbrand has been the world’s leading brand consultancy, for 50 years – having pioneered iconic work and forged many of the brand building tools that are now commonplace. We know…