Branded Content Creation
Make content that people love to share, instead of ads they love to skip.
Branded content creation that reduces acquisition costs and builds advocacy among high-value audiences.
Branded Content That Converts
We are writers, designers, motion graphic artists, and creative directors experienced in producing highly magnetic content for Fortune 500 brands.
Branded content creation engages audiences meaningfully rather than interrupting them, often yielding 22× more engagement than display ads and delivering up to 59% higher brand recall.
Unlike ad media, which prioritise generic reach and impressions (with high costs driven by media suppliers), branded content prioritises relevance, engagement and virality (with lower overall costs).
It’s the difference between shouting in a crowded room (ads) and having a conversation with someone (content). The ideal content-media balance depends on brand maturity, campaign goals, budget, and where your customers are in the funnel.
Brand Content Creation Canada
In a market cluttered with digital noise and ad fatigue, only content that connects emotionally, strategically, and persistently can break through. Here’s how we do it:
Research & Strategy.
We begin with market, cultural, and competitive research to map where storytelling can differentiate your brand. We then anchor every content theme to your brand strategy to ensure alignment with your positioning, voice, and chosen personality.
Narrative & Format Design.
We develop storylines, voice/ tone, and content pillars across formats like video series, branded articles, podcasts, interactive experiences, social content, and influencer partnerships. We design with channel logic so each piece performs at its best.
Production & Quality Execution.
We manage content production end to end, scripting, shooting, design, editing, localisation, and quality control, ensuring the brand’s visual and verbal identity remains intact.
Distribution & Media Mix.
We blend paid, earned, and owned approaches. We might give branded content organic life via SEO and shares, but we also use paid amplification to meet reach goals. The sweet spot lies in balancing production investment and media spend.
Measurement, Iteration, & Growth
Every campaign is instrumented with metrics, engagement depth, brand lift, lead behaviour, shareability, and conversions. We use data to refine content direction, scale winners, and learn what stories truly resonate.
Branded Content Services Canada
01
Influencer Outreach
02
Motion Graphics
03
Graphic Design
04
Metrics & Tracking
05
Copywriting
06
Research
07
Digital Marketing
08
Talent Management
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Videography
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Community Management
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Media Planning
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Key Messaging
90% of marketeers include branded content in their marketing strategy. – Forbes
Brand Strategy Clients
Yesa
Developing organisational capability to move towards customer centricity requires a clear customer vision and strategy, effective CX leadership, ongoing curiosity, research, experience, design and management competencies that create the adaptability needed to meet fast-changing market demands.
Spacetalk
Frank Strategy rebranded Spacetalk and rebuilt its digital marketing function into a high-performance department. The team led marketing and digital at the C-suite level and owned the online revenue target throughout the company’s turnaround phase.
Other Brand Strategy Services
Brand Identity, Persona & Voice, Creative Strategy, Brand Ideas, Brand Positioning, Website Development, Key Messaging
Branded Content Canada
Attention is today’s marketing currency. Branded content is the bank.
Branded content is a staple of Fortune 500 marketing, with nine out of ten leading brands utilising it. This reflects a strategic shift towards content-driven engagement, digital storytelling, and long-term brand value. Contact us if you’d like to discuss integrating branded content into your marketing strategy.
Brand Strategy Insights
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Balance efficiency and value of your brand portfolio through a consumer-centric.Text Goes HereInterbrand has been the world’s leading brand consultancy, for 50 years – having pioneered iconic work and forged many of the brand building tools that are now commonplace. We know that in…
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Balance efficiency and value of your brand portfolio through a consumer-centric. Text Goes Here Interbrand has been the world’s leading brand consultancy, for 50 years – having pioneered iconic work and forged many of the brand building tools that are now commonplace. We know…