Amy Spencer
“Today’s most valuable brands are built on content. If you are not creating content, you’re not building a brand.”
Content Strategist & Creator
Amy Spencer brings more than 20 years of marketing expertise, blending strategy with hands on creative execution. She has shaped campaigns across health, technology, and real estate, always focussed on making complex ideas clear and actionable. She has led brand and demand programmes, launched new products, and built content systems that support sales, service, and leadership teams.
Amy specializes in bridging the gap between big-picture strategy and the everyday deliverables that keep audiences engaged, including social content, email campaigns, creative materials, and website copy. She plans editorial calendars, aligns content with customer journeys, and works with design, UX, and digital teams to keep every asset on brand and easy to use. Her work often begins with content audits and audience research, identifying gaps and rebuilding the content mix around commercial goals.
As a content strategist she combines strong writing with a disciplined use of data, tracking performance and refining messaging so each campaign works harder than the last. She is as comfortable in leadership workshops as she is deep in a content management system, helping busy teams show up consistently without carrying all the writing themselves. Her philosophy is simple, clarity builds trust, and consistency builds brands.
Services
Branded Content, Key Messaging, Branded Collateral, Persona & Voice, Market Research, Content Marketing
Yesa
We partnered with Yesa to build an enterprise grade employer brand & digital recruitment platform, transforming a door-to-door sales business into a high performance growth agency.
Spacetalk
As part of a wider turnaround, we rebranded Spacetalk and developed its digital marketing department. The Frank team led marketing and digital at the C-suite level, owning the online revenue target.
Brand Strategy Insights
Branding has a different role at every stage of the business lifecycle. Put your money where it matters most.
Excluding exceptions like turnarounds or mergers, most businesses move through four stages: Startup, Growth, Maturity, Revival. Like any other business lever, branding contributes differently at each stage of that evolution. A smart brand investment for a company in Growth won’t deliver the same ROI for one in Startup or Decline. Working with a brand agency…
What’s the matter with young men?
In this article we uncover the main issues for young men, mostly in developed countries. This research is being conducted in support of our partnership with the Canadian Mens Health Foundation.
A Brand Strategist.
This article first appeared in Marketing Magazine in 2016. Our Founder, Chris Neary, offers insight into the role of a Brand Strategist in a competitive marketplace.
The Top Ten Ways a Brand Benefits Your Business
There’s a significant difference between a business and a brand. Brands consistently outperform businesses across all metrics. If your business lacks a brand, you’re just a supplier.