Chris Neary
“Simply engineering a good product or service isn’t good enough anymore. To get ahead, you have to engineer how people feel about it too.”
BRAND STRATEGY THAT MEANS BUSINESS
Chris began his career in London at Agency.com, an Omnicom global advertising agency, where he worked as Creative Director on brands including Intel, FoxTV, British Airways, Endemol, Colgate, Formula 1 Racing, and Compaq. There, he honed his expertise in the early adoption of internet, mobile advertising, and e-commerce.
In 2002, Chris moved to Canada to join Telus as a Marketing Strategist, managing accounts such as the Vancouver Canucks, GlaxoSmithKline, Tourism Vancouver, BC Lotteries, the BC Government, and Best Buy. He went on to become the company’s youngest-ever Director, leading Marketing Communications with a $30M budget. In this role, Chris oversaw consumer marketing strategy, brand management, and agency performance, contributing to revenues exceeding $2B.
Chris founded Frank Strategy in 2007 and has since partnered with some of Canada’s most recognized brands. His work has earned numerous awards, including a Marketing Magazine Grand Prix and Canadian Marketing Magazine’s “Best Brand in Canada” for three consecutive years.
Beyond his client work, Chris is active in the community as Senior Advisor for The Bloom Group, former President of TEDx Vancouver, and a Board Member for the Developmental Disabilities Association of BC.
Feature Projects
Yesa
We partnered with Yesa to build an enterprise grade employer brand & digital recruitment platform, transforming a door-to-door sales business into a high performance growth agency.
Spacetalk
As part of a wider turnaround, we rebranded Spacetalk and developed its digital marketing department. The Frank team led marketing and digital at the C-suite level, owning the online revenue target.
Brand Strategy Insights
Branding has a different role at every stage of the business lifecycle. Put your money where it matters most.
Excluding exceptions like turnarounds or mergers, most businesses move through four stages: Startup, Growth, Maturity, Revival. Like any other business lever, branding contributes differently at each stage of that evolution. A smart brand investment for…
A Brand Strategist.
This article first appeared in Marketing Magazine in 2016. Our Founder, Chris Neary, offers insight into the role of a Brand Strategist in a competitive marketplace.
The Top Ten Ways a Brand Benefits Your Business
There’s a significant difference between a business and a brand. Brands consistently outperform businesses across all metrics. If your business lacks a brand, you’re just a supplier.