Chris Neary
“Simply engineering a good product or service isn’t good enough anymore. To get ahead, you have to engineer how people feel about it too.”
BRAND STRATEGY THAT MEANS BUSINESS
Chris began his career in London at Agency.com, an Omnicom global advertising agency, where he worked as Creative Director on brands including Intel, FoxTV, British Airways, Endemol, Colgate, Formula 1 Racing, and Compaq. There, he honed his expertise in the early adoption of internet, mobile advertising, and e-commerce.
In 2002, Chris moved to Canada to join Telus as a Marketing Strategist, managing accounts such as the Vancouver Canucks, GlaxoSmithKline, Tourism Vancouver, BC Lotteries, the BC Government, and Best Buy. He went on to become the company’s youngest-ever Director, leading Marketing Communications with a $30M budget. In this role, Chris oversaw consumer marketing strategy, brand management, and agency performance, contributing to revenues exceeding $2B.
Chris founded Frank Strategy in 2007 and has since partnered with some of Canada’s most recognized brands. His work has earned numerous awards, including a Marketing Magazine Grand Prix and Canadian Marketing Magazine’s “Best Brand in Canada” for three consecutive years.
Beyond his client work, Chris is active in the community as Senior Advisor for The Bloom Group, former President of TEDx Vancouver, and a Board Member for the Developmental Disabilities Association of BC.
Feature Projects
Yesa
Developing organisational capability to move towards customer centricity requires a clear customer vision and strategy, effective CX leadership, ongoing curiosity, research, experience, design and management competencies that create the adaptability needed to meet fast-changing market demands.
Spacetalk
Frank Strategy rebranded Spacetalk and rebuilt its digital marketing function into a high-performance department. The team led marketing and digital at the C-suite level and owned the online revenue target throughout the company’s turnaround phase.
Brand Strategy Insights
Branding’s scope is different at each stage of the business lifecycle. Invest wisely in strategies that deliver the greatest value for your stage.
Excluding exceptions like turnarounds or mergers, most businesses move through four stages: Startup, Growth, Maturity, Revival. Like any other business lever, branding contributes differently at each stage of that evolution. A smart brand investment for…
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Balance efficiency and value of your brand portfolio through a consumer-centric.Text Goes HereInterbrand has been the world’s leading brand consultancy, for 50 years – having pioneered iconic work and forged many of the brand building…
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