David Walmsley
“Simply engineering a good product or service isn’t good enough anymore. To get ahead, you have to engineer how people feel about it too.”
Social Media Strategy & Content
David Walmsley is a veteran social media strategist who has helped companies across multiple sectors unlock their online potential. Since 2011, he has developed multifaceted social campaigns that captivate audiences and increase brand value for clients ranging from telecom and education to fashion, medical research, and real estate.
Armed with a B.A. from the University of British Columbia with a double major in Sociology and English Literature, David blends analytical thinking with creative storytelling. He has managed social media initiatives for brands including Roam Mobility, OncoSec Medical, TEDxVancouver, Bodwell Private High School, Sports Interaction, and ToyWatch. He also writes for international fashion and design publications and consults for fashion and music brands.
Versatile and well-versed from startups to corporations, he’s uniquely prepared to deliver the social media component that supports broader business goals. When not working, he spends time researching diverse topics—from societal patterns and literature to local business and artisanal craftsmanship
Yesa
We partnered with Yesa to build an enterprise grade employer brand & digital recruitment platform, transforming a door-to-door sales business into a high performance growth agency.
Spacetalk
As part of a wider turnaround, we rebranded Spacetalk and developed its digital marketing department. The Frank team led marketing and digital at the C-suite level, owning the online revenue target.
Brand Strategy Insights
Branding has a different role at every stage of the business lifecycle. Put your money where it matters most.
Excluding exceptions like turnarounds or mergers, most businesses move through four stages: Startup, Growth, Maturity, Revival. Like any other business lever, branding contributes differently at each stage of that evolution. A smart brand investment for a company in Growth won’t deliver the same ROI for one in Startup or Decline. Working with a brand agency…
8 Ways a Brand Can Take Your Business to the Next Level
A brand allows you to reach the right audience, entrench yourself in a marketplace, and ultimately rise above the other businesses fighting for the very same audience and customers that you are. Without a defined brand, your business won’t have what it takes to capture that audience and customers, meaning your growth and success will…
What’s in a name? How Brand names help businesses become more marketable.
Effective brand names are rarely born out of thin air, and for most, picking an appropriate name is not as simple as a whiteboard brainstorm. Rather, the process is steeped in analysis, research, ideation and testing. Before there is a name to trademark, test, and create a tagline for, there are three vital steps to…