David Wylie
“Simply engineering a good product or service isn’t good enough anymore. To get ahead, you have to engineer how people feel about it too.”
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David Wylie brings over three decades of expertise in design, advertising, and brand management. His career began in the mid-1980s as Associate Creative Director at Palmer Jarvis Edmonton, where he worked on global brands such as McDonald’s and Westin Hotels and discovered the long-term value of strong brand stewardship.
In 1990, he co-founded Wylie Roberts Communications in Calgary, building an impressive client roster that included Shell Oil, Telus, Fording Coal, CNCP Telecommunications, and Canada Safeway.
After selling the firm to BBDO, David became Associate Creative Director before moving to Vancouver in 1997 to serve as VP Creative Director for Western Canada at MacLaren McCann. There, he led brand strategy for General Motors, Cathay Pacific Airways, Western Canada Lotteries, BC Women’s Hospital, and Engage Energy—helping the office triple its business in just three years.
Since then, David has worked with prominent clients including Intracorp, Bosa Properties, The Saliant Group, Mosaic Homes, Vancouver Recital Society, BC Chamber of Commerce, and Jove Pictures.
Brand Strategy Insights
Branding has a different role at every stage of the business lifecycle. Put your money where it matters most.
Excluding exceptions like turnarounds or mergers, most businesses move through four stages: Startup, Growth, Maturity, Revival. Like any other business lever, branding contributes differently at each stage of that evolution. A smart brand investment for a company in Growth won’t deliver the same ROI for one in Startup or Decline. Working with a brand agency…
8 Ways a Brand Can Take Your Business to the Next Level
A brand allows you to reach the right audience, entrench yourself in a marketplace, and ultimately rise above the other businesses fighting for the very same audience and customers that you are. Without a defined brand, your business won’t have what it takes to capture that audience and customers, meaning your growth and success will…
What’s in a name? How Brand names help businesses become more marketable.
Effective brand names are rarely born out of thin air, and for most, picking an appropriate name is not as simple as a whiteboard brainstorm. Rather, the process is steeped in analysis, research, ideation and testing. Before there is a name to trademark, test, and create a tagline for, there are three vital steps to…