Hayden Jackson
“The content strategist who makes your brand worth reading.”
CONTENT STRATEGY & CREATION
Hayden Jackson is a content and brand strategist who turns complex B2B propositions into clear, confident stories that actually move markets. An award-winning content creator with 25 years of experience across finance, medical, real estate, technology and more, she specializes in helping brands communicate with clarity and authenticity, from foundational positioning and messaging through to the day-to-day content that keeps the funnel moving.
Before partnering with Frank, Hayden led content strategy at DemandLab, where she was responsible for content strategy, creation, and performance for technology and financial clients, building programmes that linked content directly to revenue. Earlier in her career, she worked in agency and client service roles, including Edelman, supporting government, nonprofit, and enterprise brands, and along the way, her writing has been recognized with Summit International, Killer Content, and IABC Silver Leaf awards.
Today, she combines that background with a sharp strategic lens, helping Frank clients define what they want to be known for, then architecting thought leadership, campaigns, and content systems that make the brand strategy tangible in every article, asset, and interaction.
Services
Brand Strategy, Creative Strategy, Content Strategy, Brand Positioning, Brand Ideas, Key Messaging
Feature Projects
Yesa
We partnered with Yesa to build an enterprise grade employer brand & digital recruitment platform, transforming a door-to-door sales business into a high performance growth agency.
Spacetalk
As part of a wider turnaround, we rebranded Spacetalk and developed its digital marketing department. The Frank team led marketing and digital at the C-suite level, owning the online revenue target.
Brand Strategy Insights
Branding has a different role at every stage of the business lifecycle. Put your money where it matters most.
Excluding exceptions like turnarounds or mergers, most businesses move through four stages: Startup, Growth, Maturity, Revival. Like any other business lever, branding contributes differently at each stage of that evolution. A smart brand investment for…
A Brand Strategist.
This article first appeared in Marketing Magazine in 2016. Our Founder, Chris Neary, offers insight into the role of a Brand Strategist in a competitive marketplace.
The Top Ten Ways a Brand Benefits Your Business
There’s a significant difference between a business and a brand. Brands consistently outperform businesses across all metrics. If your business lacks a brand, you’re just a supplier.