Lance Cummings
“Simply engineering a good product or service isn’t good enough anymore. To get ahead, you have to engineer how people feel about it too.”
BUILDING BRAND WITH EXPERIENCE
Lance is a digital media specialist with 25 years of experience and postgraduate training in Graphic Design, Photography, and Internet Technologies. He brings a rare blend of design sensibility and programming expertise—an essential combination in today’s complex digital landscape.
He is known for crafting immersive, interactive, and responsive websites that perform seamlessly across devices and screen sizes. Always at the forefront of new technologies, Lance is dedicated to delivering cutting-edge digital experiences that enable brands to connect with their audiences in meaningful ways.
A visual problem solver at heart, his career began in England, designing books and traditional print media for design houses and publishers before transitioning into digital. Creativity, craftsmanship, and a drive to push boundaries define his work.
When not immersed in code or behind the lens of his camera, Lance devotes his time to family life and exploring the outdoors.
Yesa
Developing organisational capability to move towards customer centricity requires a clear customer vision and strategy, effective CX leadership, ongoing curiosity, research, experience, design and management competencies that create the adaptability needed to meet fast-changing market demands.
Spacetalk
Frank Strategy rebranded Spacetalk and rebuilt its digital marketing function into a high-performance department. The team led marketing and digital at the C-suite level and owned the online revenue target throughout the company’s turnaround phase.
Brand Strategy Insights
Branding’s scope is different at each stage of the business lifecycle. Invest wisely in strategies that deliver the greatest value for your stage.
Excluding exceptions like turnarounds or mergers, most businesses move through four stages: Startup, Growth, Maturity, Revival. Like any other business lever, branding contributes differently at each stage of that evolution. A smart brand investment for a company in Growth won’t deliver the same ROI for one in Startup or Decline. Working with a brand agency…
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Balance efficiency and value of your brand portfolio through a consumer-centric.Text Goes HereInterbrand has been the world’s leading brand consultancy, for 50 years – having pioneered iconic work and forged many of the brand building tools that are now commonplace. We know that in an age of abundant choice and speed of innovation, customers’ expectations…
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