Majid Khoury
“Simply engineering a good product or service isn’t good enough anymore. To get ahead, you have to engineer how people feel about it too.”
CUSTOMER INSIGHTS AT WORK
A market researcher and expert in brand measurement, working with various brand health models and measurement tools.
Majid Khoury has spent almost three decades working exclusively in the area of advertising and brand research. Majid began his career in the mid-80s at Tandemar Research (now Ipsos ASI) in Montreal and Toronto. Tandemar Research was the first specialised advertising research in Canada, and Majid was their first employee.
Majid moved to Vancouver in 1992 as Vice President for Farrell Research. In 1996, Majid started his own advertising research boutique, Market Explorers. The company was a success in the local market and was sold to Ipsos ASI 9 years later. At Ipsos, Majid played the role of Senior Vice President responsible for Ipsos’ advertising and brand research across Western North America, working with major local and global brands.
Majid holds an MBA with specialisation in marketing from Concordia University and a Certificate in Advertising from the University of Montreal. Majid is a big supporter of local organisations and is currently volunteering his research expertise to three not-for-profit organisations.
Yesa
Developing organisational capability to move towards customer centricity requires a clear customer vision and strategy, effective CX leadership, ongoing curiosity, research, experience, design and management competencies that create the adaptability needed to meet fast-changing market demands.
Spacetalk
Frank Strategy rebranded Spacetalk and rebuilt its digital marketing function into a high-performance department. The team led marketing and digital at the C-suite level and owned the online revenue target throughout the company’s turnaround phase.
Brand Strategy Insights
Branding’s scope is different at each stage of the business lifecycle. Invest wisely in strategies that deliver the greatest value for your stage.
Excluding exceptions like turnarounds or mergers, most businesses move through four stages: Startup, Growth, Maturity, Revival. Like any other business lever, branding contributes differently at each stage of that evolution. A smart brand investment for a company in Growth won’t deliver the same ROI for one in Startup or Decline. Working with a brand agency…
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Balance efficiency and value of your brand portfolio through a consumer-centric.Text Goes HereInterbrand has been the world’s leading brand consultancy, for 50 years – having pioneered iconic work and forged many of the brand building tools that are now commonplace. We know that in an age of abundant choice and speed of innovation, customers’ expectations…
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