Bryan Mitten
“Simply engineering a good product or service isn’t good enough anymore. To get ahead, you have to engineer how people feel about it too.”
DIGITAL MARKETING & MEDIA
Bryan Mitten is a recognised leader in media and digital strategy with over two decades of experience planning, buying, and implementing campaigns across traditional and digital channels.
He began his media career at Genesis Media (now Vizeum), working on accounts including the Government of Canada, Volkswagen, and Safeway. In 2000, he joined digital pioneers, Columbus Group, leading online media programs and early paid search campaigns.
Telus acquired Columbus and Bryan led the digital marketing team, delivering award-winning campaigns for clients such as BC Lotteries, Intrawest, Tourism Vancouver, and CIBC, before leading digital advertising strategy for TELUS’s consumer marketing.
In 2006, Bryan joined LUSH Cosmetics as North American Marketing Manager, where he introduced a new brand direction, built the regional marketing team, and grew online sales by more than 30% in a single year.
Bryan is an active contributor to the industry as a speaker, guest lecturer, and former board member of the International Internet Marketing Association.
Services
Media Planning, Insights & Performance, Digital Marketing, Market Research, Content Marketing
Yesa
We partnered with Yesa to build an enterprise grade employer brand & digital recruitment platform, transforming a door-to-door sales business into a high performance growth agency.
Spacetalk
As part of a wider turnaround, we rebranded Spacetalk and developed its digital marketing department. The Frank team led marketing and digital at the C-suite level, owning the online revenue target.
Brand Strategy Insights
Branding has a different role at every stage of the business lifecycle. Put your money where it matters most.
Excluding exceptions like turnarounds or mergers, most businesses move through four stages: Startup, Growth, Maturity, Revival. Like any other business lever, branding contributes differently at each stage of that evolution. A smart brand investment for a company in Growth won’t deliver the same ROI for one in Startup or Decline. Working with a brand agency…
8 Ways a Brand Can Take Your Business to the Next Level
A brand allows you to reach the right audience, entrench yourself in a marketplace, and ultimately rise above the other businesses fighting for the very same audience and customers that you are. Without a defined brand, your business won’t have what it takes to capture that audience and customers, meaning your growth and success will…
What’s in a name? How Brand names help businesses become more marketable.
Effective brand names are rarely born out of thin air, and for most, picking an appropriate name is not as simple as a whiteboard brainstorm. Rather, the process is steeped in analysis, research, ideation and testing. Before there is a name to trademark, test, and create a tagline for, there are three vital steps to…