Talia Cohen
“Design is the discipline of making reactions predictable.”
Design, Creative & Art Director
Talia Cohen is a Vancouver-based digital creative and art director with a strong analytical approach, a passion for craft, and a knack for creating memorable, unexpected experiences. She bridges design and business strategy to help brands leave a mark.
With a BFA in Industrial Design from Rhode Island School of Design and further studies at Brown University, MIT, and Babson School of Business, Talia has built a diverse, multidisciplinary skill set.
Talia was most recently Managing Digital Art Director at Lululemon Athletica and has been recognised among Canada’s Top 30 Under 30 by Marketing Magazine. She’s also a sought-after guest speaker, including at UBC’s Sauder School of Business.
Her work spans brand insight, art direction, identity systems, interactive design, print, visual language, photography direction, and UX/I-T-A-E design (web, mobile, e-commerce). Talia has worked on brands including Lululemon, Unilever, Virgin Mobile, Clearly Contacts, SportChek, and many others.
Outside design, Talia pursues underwater photography and cold-water freediving—her work has even been named “Editor’s Favourites” by National Geographic.
Yesa
We partnered with Yesa to build an enterprise grade employer brand & digital recruitment platform, transforming a door-to-door sales business into a high performance growth agency.
Spacetalk
As part of a wider turnaround, we rebranded Spacetalk and developed its digital marketing department. The Frank team led marketing and digital at the C-suite level, owning the online revenue target.
Brand Identity, Branded Collateral, Branded Websites, Digital Marketing
Brand Strategy Insights
Branding has a different role at every stage of the business lifecycle. Put your money where it matters most.
Excluding exceptions like turnarounds or mergers, most businesses move through four stages: Startup, Growth, Maturity, Revival. Like any other business lever, branding contributes differently at each stage of that evolution. A smart brand investment for a company in Growth won’t deliver the same ROI for one in Startup or Decline. Working with a brand agency…
8 Ways a Brand Can Take Your Business to the Next Level
A brand allows you to reach the right audience, entrench yourself in a marketplace, and ultimately rise above the other businesses fighting for the very same audience and customers that you are. Without a defined brand, your business won’t have what it takes to capture that audience and customers, meaning your growth and success will…
What’s in a name? How Brand names help businesses become more marketable.
Effective brand names are rarely born out of thin air, and for most, picking an appropriate name is not as simple as a whiteboard brainstorm. Rather, the process is steeped in analysis, research, ideation and testing. Before there is a name to trademark, test, and create a tagline for, there are three vital steps to…