Talia Cohen
“Design is the discipline of making reactions predictable.”
Design, Creative & Art Director
Talia Cohen is a Vancouver-based digital creative and art director with a strong analytical approach, a passion for craft, and a knack for creating memorable, unexpected experiences. She bridges design and business strategy to help brands leave a mark.
With a BFA in Industrial Design from Rhode Island School of Design and further studies at Brown University, MIT, and Babson School of Business, Talia has built a diverse, multidisciplinary skill set.
Talia was most recently Managing Digital Art Director at Lululemon Athletica and has been recognised among Canada’s Top 30 Under 30 by Marketing Magazine. She’s also a sought-after guest speaker, including at UBC’s Sauder School of Business.
Her work spans brand insight, art direction, identity systems, interactive design, print, visual language, photography direction, and UX/I-T-A-E design (web, mobile, e-commerce). Talia has worked on brands including Lululemon, Unilever, Virgin Mobile, Clearly Contacts, SportChek, and many others.
Outside design, Talia pursues underwater photography and cold-water freediving—her work has even been named “Editor’s Favourites” by National Geographic.
Yesa
Developing organisational capability to move towards customer centricity requires a clear customer vision and strategy, effective CX leadership, ongoing curiosity, research, experience, design and management competencies that create the adaptability needed to meet fast-changing market demands.
Spacetalk
Frank Strategy rebranded Spacetalk and rebuilt its digital marketing function into a high-performance department. The team led marketing and digital at the C-suite level and owned the online revenue target throughout the company’s turnaround phase.
Brand Identity, Branded Collateral, Branded Websites, Digital Marketing
Brand Strategy Insights
Branding’s scope is different at each stage of the business lifecycle. Invest wisely in strategies that deliver the greatest value for your stage.
Excluding exceptions like turnarounds or mergers, most businesses move through four stages: Startup, Growth, Maturity, Revival. Like any other business lever, branding contributes differently at each stage of that evolution. A smart brand investment for a company in Growth won’t deliver the same ROI for one in Startup or Decline. Working with a brand agency…
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Balance efficiency and value of your brand portfolio through a consumer-centric.Text Goes HereInterbrand has been the world’s leading brand consultancy, for 50 years – having pioneered iconic work and forged many of the brand building tools that are now commonplace. We know that in an age of abundant choice and speed of innovation, customers’ expectations…
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