Bryan Mitten
“Simply engineering a good product or service isn’t good enough anymore. To get ahead, you have to engineer how people feel about it too.”
DIGITAL MARKETING & MEDIA
Bryan Mitten is a recognised leader in media and digital strategy with over two decades of experience planning, buying, and implementing campaigns across traditional and digital channels.
He began his media career at Genesis Media (now Vizeum), working on accounts including the Government of Canada, Volkswagen, and Safeway. In 2000, he joined digital pioneers, Columbus Group, leading online media programs and early paid search campaigns.
Telus acquired Columbus and Bryan led the digital marketing team, delivering award-winning campaigns for clients such as BC Lotteries, Intrawest, Tourism Vancouver, and CIBC, before leading digital advertising strategy for TELUS’s consumer marketing.
In 2006, Bryan joined LUSH Cosmetics as North American Marketing Manager, where he introduced a new brand direction, built the regional marketing team, and grew online sales by more than 30% in a single year.
Bryan is an active contributor to the industry as a speaker, guest lecturer, and former board member of the International Internet Marketing Association.
Services
Media Planning, Insights & Performance, Digital Marketing, Market Research, Content Marketing
Yesa
Developing organisational capability to move towards customer centricity requires a clear customer vision and strategy, effective CX leadership, ongoing curiosity, research, experience, design and management competencies that create the adaptability needed to meet fast-changing market demands.
Spacetalk
Frank Strategy rebranded Spacetalk and rebuilt its digital marketing function into a high-performance department. The team led marketing and digital at the C-suite level and owned the online revenue target throughout the company’s turnaround phase.
Brand Strategy Insights
Branding’s scope is different at each stage of the business lifecycle. Invest wisely in strategies that deliver the greatest value for your stage.
Excluding exceptions like turnarounds or mergers, most businesses move through four stages: Startup, Growth, Maturity, Revival. Like any other business lever, branding contributes differently at each stage of that evolution. A smart brand investment for a company in Growth won’t deliver the same ROI for one in Startup or Decline. Working with a brand agency…
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Balance efficiency and value of your brand portfolio through a consumer-centric.Text Goes HereInterbrand has been the world’s leading brand consultancy, for 50 years – having pioneered iconic work and forged many of the brand building tools that are now commonplace. We know that in an age of abundant choice and speed of innovation, customers’ expectations…
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