Talia Cohen
“Design is the discipline of making reactions predictable.”
Design, Creative & Art Director
Talia Cohen is a Vancouver-based digital creative and art director with a strong analytical approach, a passion for craft, and a knack for creating memorable, unexpected experiences. She bridges design and business strategy to help brands leave a mark.
With a BFA in Industrial Design from Rhode Island School of Design and further studies at Brown University, MIT, and Babson School of Business, Talia has built a diverse, multidisciplinary skill set.
Talia was most recently Managing Digital Art Director at Lululemon Athletica and has been recognised among Canada’s Top 30 Under 30 by Marketing Magazine. She’s also a sought-after guest speaker, including at UBC’s Sauder School of Business.
Her work spans brand insight, art direction, identity systems, interactive design, print, visual language, photography direction, and UX/I-T-A-E design (web, mobile, e-commerce). Talia has worked on brands including Lululemon, Unilever, Virgin Mobile, Clearly Contacts, SportChek, and many others.
Outside design, Talia pursues underwater photography and cold-water freediving—her work has even been named “Editor’s Favourites” by National Geographic.
Yesa
We partnered with Yesa to build an enterprise grade employer brand & digital recruitment platform, transforming a door-to-door sales business into a high performance growth agency.
Spacetalk
As part of a wider turnaround, we rebranded Spacetalk and developed its digital marketing department. The Frank team led marketing and digital at the C-suite level, owning the online revenue target.
Brand Identity, Branded Collateral, Branded Websites, Digital Marketing
Brand Strategy Insights
Branding has a different role at every stage of the business lifecycle. Put your money where it matters most.
Excluding exceptions like turnarounds or mergers, most businesses move through four stages: Startup, Growth, Maturity, Revival. Like any other business lever, branding contributes differently at each stage of that evolution. A smart brand investment for a company in Growth won’t deliver the same ROI for one in Startup or Decline. Working with a brand agency…
What’s the matter with young men?
In this article we uncover the main issues for young men, mostly in developed countries. This research is being conducted in support of our partnership with the Canadian Mens Health Foundation.
A Brand Strategist.
This article first appeared in Marketing Magazine in 2016. Our Founder, Chris Neary, offers insight into the role of a Brand Strategist in a competitive marketplace.
The Top Ten Ways a Brand Benefits Your Business
There’s a significant difference between a business and a brand. Brands consistently outperform businesses across all metrics. If your business lacks a brand, you’re just a supplier.