Ian Gilbert
“Simply engineering a good product or service isn’t good enough anymore. To get ahead, you have to engineer how people feel about it too.”
Fractional Executive Services
Ian Gilbert is a sales strategist with over 30 years of experience building high-performance sales teams. Originally from Wales, he began his career in Europe with Reed Elsevier, HP, Parametric Technology, and Cable & Wireless, developing a reputation for pragmatic sales leadership and relentless execution.
In 2001, Ian moved to Canada to join Telus, where he helped refine the company’s business sales strategy and operational execution—laying the foundation for a sales organisation that remains formidable today. In 2004, he founded Third Core Venture Expansion Partners, guiding startups and growth-stage companies to exceed their revenue goals. Over three decades, Ian has advised more than 250 firms, worked in-depth with 75, driven revenue to 147% of client targets, and helped nine companies reach acquisition or IPO.
Ian has also held senior leadership roles, including Chief Revenue Officer at Agreement Express and CEO of Revelate Technologies. In addition, he has served as an advisor with Sector 75 and as a mentor at INcubes, two of Canada’s leading technology incubators.
Known for his straightforward approach, Ian is passionate about developing people and teams, and firmly believes that strong operational execution is what separates ambitious companies from truly successful ones.
Yesa
We partnered with Yesa to build a top tier employer brand & digital recruitment platform, transforming a door-to-door sales business into a epoch shattering growth agency that attracts high performing Gen Z talent.
Spacetalk
Frank Strategy rebranded Spacetalk and rebuilt its digital marketing function into a high-performance department. The team led marketing and digital at the C-suite level and owned the online revenue target throughout the company’s turnaround phase.
Brand Strategy Insights
Branding plays a different role at every stage of a business. Put your money into the work that matters most for where you are now.
Excluding exceptions like turnarounds or mergers, most businesses move through four stages: Startup, Growth, Maturity, Revival. Like any other business lever, branding contributes differently at each stage of that evolution. A smart brand investment for a company in Growth won’t deliver the same ROI for one in Startup or Decline. Working with a brand agency…
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Balance efficiency and value of your brand portfolio through a consumer-centric.Text Goes HereInterbrand has been the world’s leading brand consultancy, for 50 years – having pioneered iconic work and forged many of the brand building tools that are now commonplace. We know that in an age of abundant choice and speed of innovation, customers’ expectations…
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