Brand Research
Brands work best when consumers find them relevant and meaningful. To build relevance and meaning, it’s critical to understand what’s important to customers. Your brand will be the voice of your company, but before it can do the talking we need to do some listening and uncover what your customers really want to hear.
To know your customer is to know your business better than ever.
The most successful brands exhibit a deep understanding of how their customers think and feel, how they see the world and their place in it, and what their social and emotional currency is. Brand research reveals your customers’ beliefs, hopes, and values that your brand needs to speak to. It then delivers that information through a potent blend of demographic data, behavioural analytics, and psychographics.
By understanding who your customers are, how your brand captures their imagination, and how your product or service give meaning to their lives, you can make big decisions with confidence. Specifically:
- Create messages that resonate with your customers
- Reduce risk when expanding into new markets or products
- Identify new opportunities, often within close proximity
- See who your competitors really are (it may not be who you think)
- Spot trends that could impact your approach to market
What to expect in a Brand Research project.
The most successful brands exhibit a deep understanding of how their customers think and feel, how they see the world and their place in it, and what their social and emotional currency is. Brand research reveals your customers’ beliefs, hopes, and values that your brand needs to speak to. It then delivers that information through a potent blend of demographic data, behavioural analytics, and psychographics.
We use both primary and secondary research—including surveys, focus groups, interviews, reports, and paid subscription tools—to build a complete and nuanced picture of the people whose business and loyalty can transform your business.
See an example of a Brand Research Report here.